Jesinta Franklin x Aveda. Powerful combination! The gorgeous 29 year old, who already has one daughter, Tallulah, was glowingly – and heavily – pregnant with her second child at Aveda’s nationwide clean up event on Sunday March 7, 2021, which aims to bring to light Australia’s current rising plastic crisis.
Jesinta Franklin X Aveda – Urging Aussies To Help Clean Up Our Waterways
In an Instagram post, the blonde beauty urged Aussies to clean up our beaches by taking three pieces of rubbish with them each time the visit the ocean.
“Clean up Australia Day with @avedaaustralia & @take3forthesea fundraising and raising awareness for cleaning up our beautiful country. Plastic waste is a huge environmental issue that we can only tackle if we work together. Which is why I’m proud to partner with @avedaaustralia whose mission is to care for the world we live in. Aveda was the first beauty company to use 100% PCR packaging, the first to manufacture with 100% wind power and they have a net-zero carbon impact through wind and solar power 🤍 #cleanupaustraliaday. ”
Jesinta Franklin, along with other talent of note joined Aveda at Coogee Beach to help Aveda and their new charity partner Take 3 for the Sea, to assist in removing 1.5 million pieces of rubbish in Australia.
As a mum and proud Aussie, Jesinta is passionate about leaving the world a better place for her young children and supporting brands that champion sustainability and an environmental ethos.
About Aveda X Take 3 For The Sea
Aveda is a plant-powered hair care brand with a mission of care and environmental leadership. In January, it announced a new partnership with Take 3 for the Sea, with a goal to stop plastic pollution to protect our environment
By 2050 there will be more plastic in the ocean than fish and with an estimated 8 million tonnes of plastic entering the ocean every year, raising awareness and forming this partnership is more important than ever.
From March 2021, AVEDA Teams, salons and guests will raise awareness to fundraise $100,000 during the STOP Ocean Plastic Pollution Fundraiser and help Take 3 work with education, social and community groups nationwide to remove 1.5 million pieces of rubbish from our environment.
All donations will directly supporting Take 3’s education program.
Take 3 CEO Sarah Beard said: “At Take 3 we recognise the need to build strategic partnerships, where shared values and goals can lead to significant impact. Aveda are the perfect example of this. An organisation who shares our values and recognise we areall a part of our planet’s ecosystem and must all play a role in its protection.
We are so grateful to Aveda for their environmental leadership and joining us in our mission to reduce the impacts of plastic pollution and waste in the ocean and broader environment. Take 3 for the Sea, welcome Aveda in joining us and being part of the solution to plastic pollution.
AVEDA Brand General Manager Clint Piper said: “At Aveda we are committed to bettering the world we live in. Not just in the beauty space, but in community and environment. Through these meaningful partnerships with local charities and brands, we are creating movement of people who are connected to the planet. With that said, we are excited to announce the official partnership between Aveda Australia and Take 3 for the Sea kicking off in March 2021.”
The newly-formed partnership is of huge significance with AVEDA’s mission statement to ‘care for the world we live in’ perfectly aligned with Take 3’s commitment to stopping and solving plastic pollution.
With a simple message, Take 3 pieces of rubbish with you when you leave the beach, waterway or… anywhere and you have made a difference, has sparked a global movement that encourages everyone to get involved and help protect our oceans from plastic pollution.