Melbourne Fashion Week Kicks Off With Call To Be More Sustainable

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Alice Duthie

Lifestyle Writer

Oct 11, 2022

As Melbourne Fashion Week kicks off (10-16 October), a new report by Monash University’s Sustainable Development Institute (MSDI) is calling for the Australian government and fashion industry to reduce its significant fashion footprint and demonstrate global leadership in sustainable practices by prioritising planetary and human health. 

Developed by MSDI’s Circular Economy Textiles team, the ‘Textiles: A Transitions Report For Australia’ report is the culmination of four years of research in the Australian textiles and fashion space. It takes a systems transformation approach – using an evidence-informed framework to detail a set of practical pathways towards achieving the United Nations 2030 Agenda for sustainable development.

Melbourne Fashion Week
Melbourne Fashion Week Kicks Off With Call To Be More Sustainable

As a world-leading consumer of raw materials, Australia has a footprint of 47 tonnes per capita which is nearly double the OECD benchmark. With almost three quarters of the 17 sustainable development goals (SDGs) impacted by the textile industry, the report recommends setting goals that are measurable and time-bound to reduce the country’s overall material footprint by:

  • Reducing overall consumption of resources across the product lifecycle
  • Banning the destruction of fashion and textile ‘finished goods’
  • Investing in education on responsible and sustainable industry practices
  • Accelerating government sustainable procurement
  • Incentivising use of recycled, non-virgin materials
  • Increasing and regulating textile transparency, traceability and verification
  • Increasing support for the development and execution of clothing extended producer responsibility (EPR)
Melbourne Fashion Week
Melbourne Fashion Week Kicks Off With Call To Be More Sustainable

Highlighting the interconnection between offshore and onshore practices, the report stresses the urgency for all industry stakeholders and levels of government to act fast, utilising collaboration and a codesign process to achieve a sustainable and responsible sector by 2030, in line with the UN SDGs. 

Leading expert on sustainability transitions and systems thinking, Deputy Director (Research) of MSDI, Professor Rob Raven said fashion and textile industries need to become more sustainable. 

“This is a hard nut to crack due to their international value chains and intimate connections to individual expression and lifestyle. We can no longer afford to ignore the social and environmental impacts and need to urgently find more comprehensive and inclusive solutions,” Rob said.

“This report offers seven useful collaborative pathways that will enable the urgent transition towards circular fashion and textiles.”    

Melbourne Fashion Week
Melbourne Fashion Week Kicks Off With Call To Be More Sustainable

By 2030, it is estimated global apparel consumption will reach 102 million tonnes – an increase by 63% from 2015 (Manshoven et al. 2019). The current model of textile production and consumption, such as fast fashion, is putting unsustainable pressure on planetary health, contributing to water shortages and pollution, biodiversity loss, soil degradation and climate change.

Report co-authors and sustainable textiles experts Julie Boulton and Aleasha McCallion both agree that government support is one of the many things needed to avert the current trajectory, and help build an integrated and responsive system that can drive industry efforts towards sustainable change at speed and scale.

“Shifting the entire fashion and textile ecosystem will require work across multiple fronts – and it will need a coordinated effort including government, industry, academic and consumer stakeholders to envision an industry transition road map,” Julie said.

Ms McCallion acknowledges these proposed pathways are a starting point only. 

“The key component to any meaningful transformation is to work in partnership – which is why we seek to form a roundtable of experts to develop a vision forward,” Aleasha said.

“If we act urgently, collaborative action has the power to place the Australian textile and fashion sector as global industry leader in responsible and sustainable practices before 2030.”


By Alice Duthie

Lifestyle Writer

Alice Duthie is a beauty and lifestyle writer for The Carousel. She is currently studying a Bachelor of Commerce at The University of Sydney, majoring in Marketing and Business Information Systems.



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