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Chloe’s Nomade Eau de Toilette Celebrates Adventure

Beauty Editor Picks: Chloe's Nomade Eau de Toilette

 

Chloe's Nomade, a sultry bohemian fragrance for adventurers.
Chloe’s Nomade, $95-$155, available at David Jones.

Chloe’s new fragrance is inspired by the spirit of adventure. This is fitting as the Eau de toilette is a departure for the fragrance house known for it’s rose bouquets. Nomade opens sweetly with fruits and florals but it’s dry down bestows a scintillating desert heat. Think of a hot breeze across a dry landscape carrying the subtle promise lychees and freesias from a secret oasis – sweet, surprising and sensually bohemian. These are all qualities captured by Chloe’s latest muse Ariane Labed, who is perfectly suited to her starring role in the Nomade campaign.

The Nomade Muse:

The French Actress, and soon to be director, is married to Oscar winning director Yorgos Lanthimos. She splits her time between her native home Paris, London and her husband’s ancestral seat in Athens. The Nomade campaign celebrates Ariane’s unique style and spirit. As the actress bounds through Rajasthan in the campaign she brings to mind a 1920s flapper gone rugged on the range. Feminine flourishes, a wavy bob and masculine, louche accessories all contribute to a quintessential French, androgynous sensuality. Of the launch Labed has said that the woman she depicts in the campaign resonated with her. The actress notes that “she is free-spirited, strong and adventurous. She takes on the world, its beauty, and is curious about everything it has to offer”.  In an era of digital and geographical nomads with multiple careers, the actress and director is the perfect face for the next generation of Chloe fragrances, and consumers.

Written by Ruby Feneley

Ruby Feneley is The Carousel Beauty Editor. Her obsession with makeup and skincare started when she modelled in her teens. While she studied English Literature at Sydney University she pivoted from front to behind the camera – receiving her Diploma of Artistry and working as a makeup artist, assisting industry leaders across multiple top brands. In 2017, she moved to New York where she worked as a copywriter for celebrity children’s wear label Appaman Inc. Ruby is now combining her love of makeup and skincare with her passion for writing. She has an encyclopaedic knowledge of makeup and skincare – she can spot a Nars lip from 30 feet and recommend skin creams and treatments from chemists to La Mer at a glance. She is always looking for the next big thing in beauty whether it’s an “unsung hero” product, a highlighter hack or a technological innovation to accelerate your anti-ageing regimen.

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