Australian Model Lara Worthington Turns Her Hand To Fashion With Aussie Label Atoir

Atoìr
Alice Duthie

Lifestyle Writer

Aug 09, 2022

Model, Philanthropist, Entrepreneur and Mother Lara Worthington has cast her mind to the glamour of yesteryear, turning her hand to a superb new fashion range in collaboration with Australia-based fashion label Atoìr.

Atoìr by Lara Worthington is a nod to nineties nostalgia reimagined for the modern individual, featuring gender-neutral silhouettes, sleek lines and asymmetric detailing.

Lara says it was an ode to perennial power dressing with classic and oversized tailoring, which sits alongside romantic silk slip-dresses, figure-hugging bodysuits, miniskirts and sheer panelled basics. Colourwise, bold electric greens, rich aubergine, brick red, and pale citron complement a solid colour palette of vanilla, sand and black.

“For day-to-day, my style tends to be a touch more on the masculine side, so for all parts of the collection, I sought to fold in the naturally feminine elements of Atoìr with my own aesthetic, bringing the sartorial characteristics together,” says Lara.

“Different stereotypes have always inspired me. I like the tomboy, sexy secretary, the punk, the biker, the goth, the club kid. What’s interesting about stereotypes is that people can easily relate.”

Atoìr

On collaborating with Lara on the collection, Atoìr Creative director Cynthia Farchione sought to emulate the Share The Base founder’s effortless style,

“We wanted to make the collection slot seamlessly into Lara’s personal wardrobe, which consists of a mixture of cool and classic investment pieces that pay homage to the nineties,” she says.

“Her go-to pieces are a hybrid of enduring minimalist looks that are functional, easy to wear, and can be dressed up or down — a sartorial mentality that aligns perfectly with Atoìr’s brand philosophy.”

Atoìr

For Cynthia Farchione, collaborating with New York-based Lara felt like a natural progression for the brand, which has been steadily growing its global customer base since launching in 2018.

“As a brand, we are always looking to extend our offering and present our growing customer base with something new on the fashion front. After a small break from collaborating externally, we felt it was time to mix things up again and join forces with an influential name in the global fashion arena,” Cynthia adds.

While Lara lives abroad, the creative process behind Atoìr by Lara Worthington was entirely collaborative. Cynthia says: “Lara has been very involved in every part of the design process, from the garments to the concepts relating to swing tags and packaging to campaign imagery ideas. We were lucky to meet Lara in Australia earlier this year, where we created the campaign imagery alongside an amazing creative team.”

Staying true to their shared aesthetic tenets, they want people to feel empowered to incorporate their own sense of stylistic expression through the collection’s myriad of styling opportunities.

“I have always been more interested in clothes than fashion,” says Lara. “For me, clothes are a uniform presenting the subculture to which you feel most connected.” With this collection, I wanted to develop a series of pieces that spoke to various customers and stereotypes simultaneously.”

Announcing the live collection on her Instagram page to her one million followers, Worthington thanked Atoìr, her team and husband Sam Worthington for their support, advice and inspiration throughout the collaboration.

Atoìr

Atoìr by Lara Worthington, Release 01 | Pt 1, is available now at atoir.com.au and at selected retailers. 

ABOUT THE AUTHOR

By Alice Duthie

Lifestyle Writer

Alice Duthie is a beauty and lifestyle writer for The Carousel. She is currently studying a Bachelor of Commerce at The University of Sydney, majoring in Marketing and Business Information Systems.

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