The Korean Beauty Brand Everyone’s Talking About

Iantha Yu

Beauty Writer

Aug 24, 2012

First came the BB cream – a light coverage formula that fused the effects of primer, moisturiser and foundation in one. Next, there were cushion compacts, which totally made applying liquid foundation so much easier and cleaner.

New to Australian shores is Touch in Sol, a Korean beauty brand embraced by pop stars and celebs around the world, and it has even taken off in Japan, Thailand North America and Europe.

This beauty brand is making a splash for all the right reasons: they use the latest cutting-edge technology in their products, their ingredients are botanical-based, and their products smell absolutely amazing.

You’ll find brightening primers like Feel Like Honey Moon Skin Base, which is a skincare-meets-makeup buy loaded with hyaluronic acid; highlighters like I’m Very Useful Makeup Boomer, which is an illuminising liquid, and BB Creams (of course), such as In The Skin Renovation which contains SPF36+ and sebum-controlling ingredients that help to keep shininess at bay.

Want to know more? Here are three must-have products…
The Carousel - Touch In Sol Dark Out Primer BaseIf you’re like me and look like a beetroot after the gym, then you’ll want to add this green primer to your shopping list immediately. Interestingly, this colour counteracts red pigments in your face, which makes it a top choice if you’re looking for something to neutralise your complexion. Try Touch In Sol Dark Out Long Lasting Primer Base in Fresh Green, $24.99

The Carousel - Touch In Sol Flawless Top Coat

Can’t live without foundation? Neither can I. Run, don’t walk, to try this all-in-one product contains a primer, BB cream, foundation and powder in one, and can last up to nine hours. To use, place 3-4 drops on the back of your hand, then use a foundation brush to apply from the centre of your face, moving in an outwards direction. Press the product in with a sponge for a perfect finish. Try Touch In Sol Flawless Skin Top Coat, $49.99

The Carousel - Touch In Sol All Clear Water Cleanser

If you don’t have any makeup wipes or access to a tap, you can just soak an ordinary cotton pad with this watery solution to take off the day’s makeup – yep, even heavy duty eyeshadows and liners will come off with this formula. And unlike oil-based makeup removers, you won’t be left looking shiny afterwards. Try Touch In Sol All Clear Ice Blue Water Cleanser, $29.99

sponsored-postThis is a sponsored post by Touch In Sol. All opinions expressed by the author are authentic and written in their own words.

ABOUT THE AUTHOR

By Iantha Yu

Beauty Writer

Iantha Yu is a journalist who specialises in writing and styling beauty, health and lifestyle content. She firmly believes that good skincare, a bright lippie, or good quality false eyelashes can change your life (or at least your mood for the day). Iantha is also the founder of PicStudio, a boutique marketing agency. Iantha's first role as Beauty Editor was at The Carousel, followed by Beauty Editor of BEAUTYcrew and Acting Beauty Editor of marieclaire Australia.

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