IKEA Launches Slow-TV To Help Aussies Get To Sleep Faster

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Sep 23, 2019

Estimates are 7.4 million Australians routinely missed out on adequate sleep in the 2016-2017 financial year. This lack of sleep had harmful effects on everyday function, and exacerbated health conditions from heart disease and stroke through to diabetes and depression in tens of thousands of Australians.”— Professor Dorothy Bruck

Lack of sleep is one the nation’s biggest concerns, obviously for health reasons, but also for financial reasons. Not only is sleep deprivation linked to over 3000 deaths a year, but it’s also costing around $66.3 billion a year.

IKEA, with their launch of Slow-TV, will provide Australians with 14-day stream of its products being shipped to Australia’s shores, all in the name of sleep.

The Idea Behind Slow-TV 

cargo, boat, IKEA

Slow TV, first popularised in Norway with the broadcast of a 7-hour train journey, is so relaxing and gentle on the senses that we wanted to recreate that experience for our own customers to help them switch off. It aims to help Australians get a good night’s sleep, out of the store and beyond.

The Benefits Of Slowing Down 

rest, sleep, IKEA

Sleep is a crucial necessity to living a better everyday life and that there are many benefits of slowing down. It is a conscious choice, and not always an easy one, but it leads to a greater appreciation for life and a greater level of happiness

The IKEA Festival of Sleep will showcase lots of benefits of slowing down, taking place between 26th September and 7th October with several in-store celebration of sleep solutions. Taking place over 12 days, the festival will include workshops and seminars featuring celebrity guests and competitions; all designed to assist every Australian achieve a more peaceful slumber.

Kent and Sara’s Tips and Tricks to Unwind and Slow Down 

Kent and Sara

Many of us are working longer hours and facing all kinds of stress, so it’s no wonder that we find it hard to unwind and relax when we get home. Don’t fear though because there are plenty of things that you can do to help eliminate some stress from your life.

There are several ways to set up your home to unwind. Upholstered furniture, cushions and rugs all combat noise pollution and envelop you with a sense of calm; in addition it’s worth placing your favourite flowers in a vase and some scented candles on a dish. Whatever your thing, a touch of your favourite scent will add to your general feeling of well-being!

It’s hard to relax at home when you walk in the door and immediately feel like you’re drowning in junk. Get rid of things that annoy or distract you – make your home an oasis of calm in your turbulent life.

We know that 1 in 4 Aussies struggle with their sleep, so we hope that the rhythmic, monotonous content of the Slow TV channel helps quieten the day, and get the mind and body ready for bed.” said Ryan Burman, Country Commercial Activity Leader for IKEA Australia

The IKEA Sleep Ship Slow TV will be streamed from Thursday 12th of September to Thursday the 26th of September, available for viewing here.


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