From baby-faced backpackers lugging the iconic blue books alongside their treks to more experienced explorers, Loney Planet remains a global authority on all things travel trends, That’s why the announcement of the annual Lonely Planet Best in Travel Destination 2025 list is always met with enthusiasm – inspiring those dreaming of their next big adventure in the year ahead! From hidden gems to iconic cities, this year’s recommendations are packed with unique experiences, local flavour, and jaw-dropping sights. Here’s what made the hot list year.
The Aussie inclusion
Australia’s own Launceston and the Tamar Valley claimed the prestigious spot of #4 in Lonely Planet’s Top 10 Regions to visit in 2025. Located in Tasmania, this region offers a perfect mix of stunning natural landscapes and exceptional culinary experiences. It’s not just the breathtaking Cataract Gorge that wows visitors — the region is a haven for foodies, too, thanks to its thriving wine industry and artisanal produce.
What makes this Tasmanian gem so special? Launceston proudly combines the best of nature and nurture. And, is Australia’s second city to earn the UNESCO City of Gastronomy title – with renowned restaurants like Stillwater, top-notch wineries such as Josef Chromy Wines, and the lively Harvest market, ensuring there’s no shortage of delicious delights to discover.
But Launceston isn’t just for food lovers. Outdoor adventurers can enjoy everything from mountain biking to skiing in nearby Ben Lomond National Park. Whether you’re craving thrilling outdoor experiences or indulging in world-class dining, Launceston and the Tamar Valley should be on your 2025 travel list!
Who else made the list?
The Lonely Planet Best in Travel Destination 2025 compile also offers a treasure trove of lesser-known gems and surprising picks. From European charm to adventurous landscapes, this year’s guide features 30 must-visit destinations divided into Top 10 Countries, Top 10 Cities, Top 10 Regions, and Emerging Travel Trends.
Here are a few standout mentions:
Top Cities: Toulouse in France tops the list, known for its vibrant cultural scene and distinct French flair. Alternatively, if you’re after something more off the beaten path, why not check out Pittsburgh, USA. Rounding out the top 10 are Palma de Mallorca, Spain and Edmonton, Canada – with both cities are redefining their reputations, offering exciting new experiences for travellers.
Top Countries: While Africa’s Cameroon (main image) came in at number one, laidback, tropical vibes take centre stage with Fiji and Vanuatu ranked at #2 and #8 respectively. Fiji’s lush landscapes, stunning beaches, and welcoming people have made it a firm favourite, while Vanuatu offers an untamed, rugged beauty across its 83 islands. An unexpected but exciting addition at number 10 was Armenia.
Top Regions: From the picturesque Valais region in Switzerland to the culturally rich Low Country and Coastal Georgia in the USA, these regions bring something unique to the table. And let’s not forget Genoa, Italy, an often overlooked gem that oozes charm and history.
Travel trends
More than mere destinations, Lonely Planet also highlighted some fascinating travel trends that are gaining popularity – including highlighting some notable Australian additions. Whitehaven Beach in Queensland took the top spot as the #1 Best Beach, while Squeaky Beach in Victoria closely followed at #2. Lonely Planet recognised the Indian Pacific Railway Journey, placing it at #2 in the Top 10 Places to Relax. Wildlife enthusiasts can keep an eye out for the Cassowary, which claimed the top spot as the #1 Avian Species to Watch, while New Zealand’s Takahe earned the #8 position.
Australia’s Mountain Ash claimed the #2 spot in tree tourism, with New Zealand’s Kauri following at #3. Sydney dazzled in the entertainment scene, with its drag shows securing the 7th spot as one of the Most Spectacular Drag Shows globally. Melbourne’s Forum shone as the 8th Best Venue. Tasmania gained recognition as Hobart’s Farm Gate Market landed at #8 in the Best Markets list. Food lovers rejoiced as the humble lamington made it into the Best Food Experiences, ranking at #10. Finally, Great Sandy National Park in Queensland took the #10 spot in the Most Underrated National Parks list.
The picking process explained
Curious how this classic list is curated? Each year, the process starts with nominations from the Lonely Planet team, contributors, publishing partners, and more. The selected destinations are then evaluated for their uniqueness, sustainability, and ‘wow’ factor. With 30 years of experience under their belt, Lonely Planet’s recommendations carry serious weight in the travel industry.
As Nitya Chambers, Lonely Planet’s Senior Vice President of Content and Executive Editor, says, “Best in Travel 2025 is the latest edition of Lonely Planet’s annual love letter to the world.” Whether you’re looking for fresh travel inspiration or you’re a seasoned adventurer, there’s something on this list for everyone.
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