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Italian Entrepreneur Chiara Ferragni Puts Her Stamp On Nespresso Machines

Move Over George Clooney. Italian Digital Entrepreneur Chiara Ferragni Designs Latest Nespresso Machine
Italian Digital Entrepreneur Chiara Ferragni

We’ve all melted over George Clooney’s Nespresso TV ads as he beckons us to join him for a coffee. Apart from giving us a chance to enjoy looking at swoony Clooney, those advertisements, which began in 2006, first introduced us to the concept of using capsules which is now so common place.

But Nespresso is back delivering us a new dose of style thanks to their latest partnership with Italian entrepreneur Chiara Ferragni. The partnership sees Chiara transform some of the most loved Nespresso machines and accessories with her iconic look and flair.

coffee

If you haven’t heard of Chiara, she’s a disruptor, fashion designer and active supporter of female empowerment and now she can add coffee machine designer to her CV.

Speaking of her collaboration with Nespresso, Chiara Ferragni, said: “As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time. Nespresso really represents a contemporary way of living with its practical and smart approach to high quality coffee. This is why I am so thrilled to work on this collection, filled with fun and luxurious designs. When I first met the brand, they introduced me to a lot of initiatives regarding sustainability and recycling, that I deeply want to be a part of and contribute to in the near future.”

travel mug coffee

Italian Digital Entrepreneur Chiara Ferragni designs Travel Mug for Nespresso machine collection

Recently, I’ve been road-testing the limited edition Nespresso x Chiara Ferragni Vertuo Next machine and accessories and apart from enjoying deliciously brewed coffee, I’m a big fan of  Chiara’s pale pink colours with her iconic logo on the side. It’s also a welcome style statement in my kitchen and the splash of colour gives the room a sense of fun.

The machine itself is more intuitive than I remember with my first Nespresso machines with a simple one-touch design and an ability to make coffee in a range of cup sizes. The matching limited-edition Nespresso x Chiara Ferragni Aeroccino 3 offers a quick and sleek way to prepare hot or cold milk froth. The froth is every bit as good as you get from your local barista. And the Nespresso x Chiara Ferragni Coffee Mug matches pulling the collection together. The collection includes the Nespresso x Chiara Ferragni Nomad Travel Mug which has been given a twist with Chiara’s signature Egyptian looking eye design.

Nespresso

There’s even a café-style quality coffee with the limited edition Nespresso x Chiara Ferragni capsule collection consisting of Bianco Leggero, Melozio, Double Espresso Chiaro and Master Origins Mexcio.

What strikes me most about using the latest Nespresso machine is how simple the process of making a cappuccino is nowadays. So clever and simple is the design that you don’t need to read the manual. And I love the partnership with an impressive woman such as Chiara too, not to mention the pop of colour in my kitchen.

Now making Nespresso coffee can be as much fun as watching George Clooney in the Nespresso ads. Well almost.

 
About Chiara Ferragni
Chiara Ferragni is a Digital Entrepreneur and a global Italian fashion icon.
 
Chiara’s career started in 2009 when she launched her personal style blog, The Blonde Salad. With her strong personal branding through social media, she successfully gained presence in the digital space and a mass following, nowadays she has more than 22 million followers on Instagram.
 
Chiara has collaborated with multiple fashion brands and has been on the cover of the most eligible fashion magazines all over the world including Vogue, Vanity Fair, and InStyle. She has also been included in Forbes’s list “30 influential people under 30” in 2015 and undoubtedly recognized as one of the most influential personalities in the fashion industry.
 
About Chiara Ferragni brand
Chiara Ferragni is a fashion yet pop brand launched in 2013 that now offers total look collections.
 
The Brand is renowned for its iconic Eye logo and it presents today playful yet stylish collections where inspirational elements from travels, music, pop culture and contemporary art universe melt together. Global, positive, powerful and pure brand that combines prints, glitters and patches resulting in a contemporary and dynamic collection.
 
The brand launched mono brand stores in several locations including Milan and pop-up stores around the world in selected boutiques and department stores having a global expansion.

The limited edition Nespresso x Chiara Ferragni collection is available on www.nespresso.com/au and in select Nespresso boutiques.Follow @nespresso, @nespresso.au and @chiaraferragni to keep up to date with #NespressoxChiaraFerragni.

Note: The aeroccino and coffee cup are sold out, but the machine, travel mug and capsule collection are still available.

Written by Robyn Foyster

With over 30 years experience as a journalist and TV producer, Robyn Foyster is the owner and publisher of the lifestyle websites TheCarousel.com, GameChangers.com.au and WomenLoveTech.com.

Robyn was voted one of the 30 most powerful women in media at the 2015 B&T Women In Media Awards.

Previously, Robyn was the Publisher and Editor of Australia's three biggest flagship magazine brands - The Australian Women's Weekly, Woman's Day and New Idea.

Robyn won Editor of the Year at the 2007 Magazine of the Year Award and under her helm The Australian Women's Weekly won the inaugural 2008 Australian Magazine Award for Australia's best mass market magazine and New Idea won the MPA's coveted Magazine of the Year award.

She can be contacted on Robyn@TheCarousel.com.

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