Super Bowl 2017: Here’s What $6.5 million Buys You For 30 Seconds

Super Bowl ad slots
James Graham


Feb 06, 2017

In case you hadn’t heard, there was little game of footy on today between a team called the New England Patriots and the Atlanta Falcons.

For the record, the Patriots came out on top 34-28 in the Super Bowl showdown in Houston.

But the real winner was Fox, the official broadcaster of one of the most watched sporting events in the world.

According to reports in US media, a 30-second ad spot in today’s game set advertisers back a cool $6.5 million ($US5 million) for just 30-seconds of air-time.

Here is just a small selection of some of the big-spenders, which included Australian wine label Yellow Tails, and a cast of Hollywood heavyweights!

Yellow Tail Wines

It’s the Aussie wine company’s first foray into Super Bowl advertising and it has every cliche Aussies want Americans to think – drinking, barbecues, kangaroos and girls in bikinis. Genius.


This is our pick for the best ad of the Super Bowl. Melissa McCarthy is called on to save the rhinos, whales and the world from global warming. But this eco warrior game isn’t quite what Melissa had in mind.


The create your own website company call-in action A-listers Jason Statham and Wonder Woman star Gal Gadot for this year’s most violent Super Bowl campaign.


The website firm has enlisted Hollywood royalty with John Malkovich playing himself in this hilarious 80-second spot.

Mercedes Benz

When the award winning directors, the Coen brothers, collaborate with Easy Rider legend Peter Fonda, you just know that the result is going to be worth watching…at least for 60 seconds.


The Japanese luxury brand brings its badass credentials to its 2017 campaign with the help of dancer Charles Lil Buck and Sia’s song Move Your Body.


By James Graham


With over 20 years as a journalist and TV producer, James Graham has a wealth of experience covering the full media spectrum. James has a formidable reputation as a talented media veteran and worked as a reporter, script writer and as the producer of the TV documentary The Road To Athens. He has worked across newspapers, radio and the biggest flagship magazine brands in Australia and New Zealand. Previously, James was the News Director at Woman's Day and New Idea. Whether filing celebrity exclusives, or some of the biggest real-life splashes of recent years, James’ career has always been at the frontline of mainstream media. When not writing, you’ll find him at Royal Randwick, his beloved Long Reef Golf Club on the Northern Beaches – or visiting his mum in his native New Zealand.


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