The Aussie Brand Supporting Victims of Domestic Violence

Australian lifestyle label Sarah Urban curates a selection of home, beauty and wellness products. However, equally importantly, also actively commits to making a positive impact through its charitable partnerships. With a strong ethos rooted in giving back, the brand has collaborated with several organisations, ensuring that each purchase contributes to meaningful causes. Its most recent one being Safe Steps – a phone-based crisis line, supporting victims of domestic violence by offering highly trained, experienced and compassionate Family Violence Crisis Specialists.

Two brands: One cause

In 2022, hospitals in Australia admitted an average of 13 women a day due to family and domestic violence. Safe Step’s unwavering commitment to helping women rebuild their lives resonates deeply with Sarah Urban’s core values of nurturing the relationships with her community. Making this partnership a perfect match.

Gifting for good

The inspiration behind the creation of a Sarah Urban x Safe Steps “Life’s Little Essentials” gift box is rooted in founder Sarah Green’s desire to provide nurturing and thoughtful items that make women feel special. Recognising the unique challenges faced by those experiencing domestic violence, Sarah curated a selection of items designed to uplift and support. Each box contains essentials that promote self-care and well-being, reflecting Sarah’s passion for fashion, design, and wellness.

However, this initiative is more than just a product. For every gift box purchased, Sarah donates another box to a woman in need. And, ensures that those in crisis receive not only essential items but also a sense of care and compassion. This offers is a powerful message to the recipient that they are not alone. And, there is a community ready to support them.

Beyond the box

Sarah Urban’s commitment to charity extends beyond the gift boxes. The partnership with Safe Steps highlights a broader mission to raise awareness about domestic violence and its impact on families. By collaborating with this essential organisation, Sarah Urban not only contributes to vital support services for survivors but also plays a crucial role in driving community conversations around domestic abuse.

Through her platform, Sarah aims to educate customers about the importance of supporting organisations like Safe Steps. And, helping to dismantle the stigma surrounding domestic violence. The “Life’s Little Essentials” initiative is an invitation for consumers to engage in social responsibility. And, empower them to make purchasing decisions that contribute to positive change.

Life’s Little Essentials boxes can be purchased at sarahurban.com.au