Peter is one of three finalists in the Crash the Super Bowl competition, which for the past 10 years has given all-comers the chance to create ads to be played to an audience of 110 million during the NFL showdown.
The father-of-two, who is married to The Secret Life Of Us actress Sibylla Budd, beat more than 4000 entries to make the final line-up, but won’t know if he’s won the US$1 million major prize, until after kick-off on February 8 (Australia time).
“We go to the Super Bowl and sit in a big box and we’ll find out who the winner is when it literally comes up on screen,” says Peter, who has already pocketed $100,000 as a finalist.
“They’ll be filming the whole thing so it’s a baptism of fire I suppose. I never planned to be on that side of the camera, that’s for sure.”
Peter’s clever advert below shows a pregnant mother and chip-munching father in an ultrasound appointment.
Every time the dad-to-be takes a bite, the unborn baby seemingly reaches out to ask for a snack too.
“I think almost every dad feels a little – well I can’t speak for all dads – but I always felt a little inadequate when it came to childbirth because I wasn’t having the same experience as my wife was,” says Peter.
“Without exception, every mother I’ve spoken to says it’s tapped into a universal truth. Maybe not as extreme as eating Doritos while standing over the ultrasound machine, though.”
Peter’s entry is a David v. Goliath story in every way imaginable.
A 30-second Super Bowl slot costs around $6.2 million, so big brands usually spare few production expenses to ensure their message hits the mark.
Here’s just a few who have gone all out to ensure the game between the Carolina Panthers and the Denver Broncos isn’t the only talking point…
Ryan Reynolds gets distracting in Hyandai ad
Amy Schumer and Seth Rogan start a Bud Light party
A first date with Kevin Hart
Helen Mirren slams drunk drivers for Budweiser