in ,

Aussie Filmmaker’s $2000 Ultrasound Super Bowl Ad

Aussie Filmmaker’s $2000 Ultrasound Super Bowl Ad

Peter is one of three finalists in the Crash the Super Bowl competition, which for the past 10 years has given all-comers the chance to create ads to be played to an audience of 110 million during the NFL showdown.

The father-of-two, who is married to The Secret Life Of Us actress Sibylla Budd, beat more than 4000 entries to make the final line-up, but won’t know if he’s won the US$1 million major prize, until after kick-off on February 8 (Australia time).

Aussie Filmmaker’s $2000 Ultrasound Super Bowl Ad

“We go to the Super Bowl and sit in a big box and we’ll find out who the winner is when it literally comes up on screen,” says Peter, who has already pocketed $100,000 as a finalist.

“They’ll be filming the whole thing so it’s a baptism of fire I suppose. I never planned to be on that side of the camera, that’s for sure.”

Peter’s clever advert below shows a pregnant mother and chip-munching father in an ultrasound appointment.

Every time the dad-to-be takes a bite, the unborn baby seemingly reaches out to ask for a snack too.

“I think almost every dad feels a little – well I can’t speak for all dads – but I always felt a little inadequate when it came to childbirth because I wasn’t having the same experience as my wife was,” says Peter.

“Without exception, every mother I’ve spoken to says it’s tapped into a universal truth. Maybe not as extreme as eating Doritos while standing over the ultrasound machine, though.”

Aussie Filmmaker’s $2000 Ultrasound Super Bowl Ad

Peter’s entry is a David v. Goliath story in every way imaginable.

A 30-second Super Bowl slot costs around $6.2 million, so big brands usually spare few production expenses to ensure their message hits the mark.

Here’s just a few who have gone all out to ensure the game between the Carolina Panthers and the Denver Broncos isn’t the only talking point…

Ryan Reynolds gets distracting in Hyandai ad

Amy Schumer and Seth Rogan start a Bud Light party

A first date with Kevin Hart

Helen Mirren slams drunk drivers for Budweiser

Written by The Carousel

The Carousel is a health and wellness site.

Get The Beauty Look David Jones AW16 Show

Get The Beauty Look From The David Jones AW16 Show

Why The Digital Age Makes Parenting Harder

Keep Communication Lines Open With Your Children