Watch Edwina Bartholomew’s interview with Andrew Davie, the CEO and Founding Partner of Qnary Australia.
Qnary’s technology helps businesses and professionals increase their digital presence and grow their reputation within their industry – boosting the success of both.
It champions the idea that every person has a digital media footprint and that digital footprint can greatly impact the overall success of a business. This has been proven true by organisations time and time again and supported by research studies.
“Over the last two years, we have seen senior leaders really embrace the power and importance of having an active social media presence,” says Andrew Davie from Sydney-based Qnary. “The concept of “thought leadership” has also now become very important and a powerful differentiator.
“The ability to be perceived as a thought leader, within the context of the specific business you are in has become very valuable for companies.”
The biggest issue facing CEO’s today is building better trust in their business, improving culture, employee advocacy, retaining and acquiring industry best talent – and this is where Qnary can help make a difference.
“When you talk about trust you hear words like authenticity, honesty and transparency,” says Andrew. “We know that people are more interested in hearing about companies through the lens of the executives and employees rather than just through brand channels.
“It’s more authentic, it’s more believable, it’s more trustworthy. And it’s backed up by the numbers – reach and message engagement. So when companies drive thought leadership and expertise through their executives and employees, there is a halo effect to the overall business in terms of, brand engagement, employee advocacy and talent retention and recruitment…and ultimately reputation and trust.”
Qnary is simple to use, it’s scalable, cost effective and saves time. It allows executives to drive advocacy without having to spend hours on it.
Here are the key benefits of Qnary
Shifting brand and company perception by showcasing the company as an innovative solution or product through the key leaders.
Influencing talent recruitment and retention – attracting the best talent by showcasing the top executives as industry thought leaders and influencers
Driving business development – people want to follow other people and the trend towards people following the key stakeholders and executives of a company rather than the company’s social profile helps with business development.
Empowering employee advocacy across businesses.
Clients can also very easily edit commentary directly on the App, which our team sees and can learn from organically each week.
We partner with clients of all shapes and sizes. We’re working with owner operators, leaders of small business, individual CEO’s or senior executives, HR and culture functions within larger corporates or across wider leadership teams in corporates.
About ‘Qnary Australia’
Qnary Australia is a Workforce Advocacy Technology and Solutions Platform/app.
The Qnary Platform is a rules-based engine and strategic service that optimises a professional’s social media, monitors a professional’s search results, facilitates and manages the creation, curation and approval of a professional’s content, and monitors and measures a professional’s digital media footprint.
Qnary is a global business with offices in New York City, Barcelona, Sydney, Singapore, and Tokyo. It delivers solutions in many languages such as English, Spanish, Japanese, Mandarin, French, Italian, and German.