Pregnant tennis champion Serena Williams says she hopes our next generation of women will all ‘self invest’.
In Berlei’s new campaign with the tennis star who is in her final stage of pregnancy she celebrates women and female empowerment.
Serena says “Regardless of whether I have a daughter or not – my hope and Berlei’s hope for the next 100 years of women is they start their journey with self-belief and the confidence to self-invest, self-prioritise and self-nurture.”
It’s vital that we have female role models and what The Carousel loves about this campaign is Serena is speaking out about the importance of women having self belief and confidence in themselves.
Zoe Hayes, Berlei Senior Marketing Manager says, “We’re a brand that supports and champions women through every stage of life. We’re so excited to be on this journey with Serena and hope to inspire generations of women with this piece.”
As Berlei hits its 100th year, they are celebrating just how incredible women are today, inspiring a whole new generation of women to ‘do it for themselves’ with Serena as their invincible muse.
Big congratulations to Berlei for such a positive campaign – it’s won us over game, set and match.
Robyn Foyster: A multi award-winning journalist and editor and experienced executive, Robyn Foyster has successfully led multiple companies including her own media and tech businesses. She is the editor and owner of Women Love Tech, The Carousel and Game Changers. A passionate advocate for diversity, with a strong track record of supporting and mentoring young women, Robyn is a 2023 Women Leading Tech Champion of Change finalist, 2024 finalist for the Samsung Lizzies IT Awards and 2024 Small Business Awards finalist. A regular speaker on TV, radio and podcasts, Robyn spoke on two panels for SXSW Sydney in 2023 and Intel's 2024 Sales Conference in Vietnam and AI Summit in Australia. She has been a judge for the Telstra Business Awards for 8 years. Voted one of B&T's 30 Most Powerful Women In Media, Robyn was Publisher and Editor of Australia's three biggest flagship magazines - The Weekly, Woman's Day and New Idea and a Seven Network Executive. Her career has taken her from Sydney where she began as a copy girl at Sydney's News Ltd whilst completing a BA in Arts and Government at Sydney University, to London, LA and Auckland. After 16 years abroad, Robyn returned to Sydney as a media executive and was Editor-in-Chief of the country's biggest selling magazine, The Australian Women's Weekly.