Tory Archbold is known world-wide for what she’s achieved as a publicist and now she’s started a new company called Powerful Steps where she inspires, empowers and encourages others to find their true power and potential.
For Tory, helping others is practising what she preaches because she knows the strength of connecting with others and working with your passion: “I’m teaching people everything I’ve learnt over the last two decades which is how to supercharge their business and their life. For me, it’s about getting their personal brand right and the foundation of their business right, so they can attract what they want in their life,” she says.
“The whole idea behind me mentoring women is I want to up-skill these women – I want to see them succeed because I can see the potential in them. I’m showing them the road map to achieve the success they want,” she adds.
Motivated to connect during the isolation of lockdown
Tory started her business mentoring during the COVID-19 crisis. She knew it was vital to stay connected so she started her own ‘Coffee Challenge’ every Thursday morning at 10am and asked women from around the globe to join her.
They did and she added hosts for many of the Coffee Challenges including Katrina Blowers, Jacinta Tynan and Gina Devee. These weekly virtual meetups have been a great success and now Tory is mentoring women from all around the world.
“The women I’m mentoring are super smart and they’ve been highly successful in their careers,” she adds. “I’m identifying their passion so they can supercharge their business flow and reach their true power and potential.”
“I’ve always worked with mentors who have nudged me to become a better person and so I feel like that’s a little bit of gold dust that you can sprinkle and say ‘hey, I’ve got your back, I know you can do this,’” she adds.
We asked five of the women Tory is currently mentoring how it’s working for them. Take a look at what they have to say:
Lara Campese, owner of BOUGIES de LUXE, Luxury Candle and Fragrance House, in Sydney, Australia.
Why was it important for you personally to do mentoring sessions with Tory Archbold?
“Tory’s reputation precedes her. She has worked with some of the most iconic international brands yet is she is one of the most approachable and humble people I have met. Her business ethics and discreet approach, immediately resonated with me. When the opportunity arose to have access to her through her mentoring sessions, I jumped at the chance.”
What are you planning to achieve by your mentoring sessions?
“I am relaunching my Luxury Candle and Fragrance business/brand after acquiring the business late last year. Tory is helping me to carve my own niche pathway and realign the brand with MY values and MY vision. Under her guidance, I have the utmost confidence that the brand will emerge as an aspirational and sought-after leader in the luxury decor space.”
What’s the most inspiring thing about your mentoring sessions with Tory?
“The pace at which she works at is so inspiring and her energy and enthusiasm are tangible. There is always a ‘to do’ list a mile long after our sessions, and they need to actioned by the next session. I love this as there is no room for excuses or time wasting. I’ve already seen the changes producing impressive results in my business and I can’t wait to see what the future holds.”
Libby Allaway, founder of Let’s Connect Women in Sydney, Australia
wanted to know ‘how’ Tory built her business.
Why was it important for you personally to do mentoring sessions with Tory Archbold?
“Any relationship, whether it be personal or business is all about authenticity and Tory has that in spades. I knew that Tory was committed to sharing her knowledge to me to help grow my business. Given Tory’s huge success in public relations, I was also excited to know more than ‘what’ she has done to build her business but also the ‘how.’”
What are you planning to achieve by your mentoring sessions?
“What is great about Tory’s sessions is that you end each session with a concise action plan. Since starting my sessions with Tory, I have updated my Linkedin profile, implemented new strategies around social media and PR and renamed my virtual business lunches to ‘Lunch with Libby,’ thanks to Tory’s suggestion. I had the concept of the lunches but Tory brought them to life with the name, which has proven to be incredibly successful.”
What’s the most inspiring thing about your mentoring sessions with Tory?
“I love how Tory is very engaged in the success of your business and how she is so open with sharing all that she has learnt in her years as one of Australia’s most successful publicists. (I also love how there is always time for a good laugh too!!) She is amazing!”
Naomi White, Leadership and Change Consultant and Executive Coach at NaomiWhite in Brisbane, Australia
Why was it important for you personally to do mentoring sessions with Tory Archbold?
“COVID-19 allowed me some much-needed time and space to rethink my goals and purpose in the world, and to review my professional branding and focus. I’d heard Tory’s story and respected her skills, experience and achievements in strategic marketing and PR. When she opened up space in her diary for new mentoring clients, it was the perfect opportunity to seek her guidance on repositioning and reimagining my branding and my business.”
What are you planning to achieve by your mentoring sessions?
“Sharper focus, streamlining my branding, and fresh ideas and strategies to get traction in a noisy market. I wanted Tory’s perspective on how she would market me, but I also wanted her to help me break free of my self-imposed limitations and challenge me to think bigger.”
What’s the most inspiring thing about your mentoring sessions with Tory?
Its evident Tory has a very creative brain with unique perspectives and a clear vision on how, when and where to best market her clients for maximum cut through. I enjoy her direct, no nonsense/get down to business style, and she has an energy and passion that is infectious. She challenges me to think bigger and be bolder.
Liz Vagianos, founder of The Love Kick in Boston, USA
opportunity to work with Tory pass her by.
Why was it important for you personally to do mentoring sessions with Tory Archbold?
“Having access to mentoring sessions with a PR powerhouse like Tory, who has spearheaded campaigns for the world’s top performing brands, is a true luxury. I was not going to let the opportunity to work with an industry best, and a woman with such passion and authenticity in life and in business, pass me by.”
What are you planning to achieve by your mentoring sessions?
“Through my mentoring with Tory, I plan to finally get clear on and articulate my brand message/story with passion and authenticity.”
What’s the most inspiring thing about your mentoring sessions with Tory?
“Prior to mentoring with Tory, I felt very much disconnected from my brand and business. Every day I felt as if I was just going through the motions. But after just one session with Tory, I rediscovered what I was truly passionate about and how I could authentically infuse those things into my brand. I had no idea that was possible!”
Dr Kim Granland, Psychotherapist and Executive Coach as well as a Doctor in Clinical Psychology, in Sydney, Australia
showing ‘vulnerability and courage.’
Why was it important for you personally to do mentoring sessions with Tory Archbold?
“I believe I was personally touched by how Tory addressed a large crowd at Let’s Connect Women’s Wellness Summit in February this year. She spoke in such an authentic way from her heart, sharing her personal journey which showed tremendous vulnerability and courage.
“Her passion for what she believed in was infectious and it was crucially important for me to align myself with someone who had similar values. I knew from the very beginning that her integrity and her ability to deliver would empower me to step outside my comfort zone and transform my business. She truly believes and understands the power of connectivity and how powerful steps can propel your business forward.”
What are you planning to achieve by your mentoring sessions?
“I will aim to achieve a sense of clarity over the principles and purpose of who I am and for my business. Having just recently moved my practice from overseas after 20 years in Singapore, Tokyo and London, I need the tools and confidence inspired by Tory to create my own authentic connections to grow my business forward in a meaningful and organic way. I have always been passionate about mental health and helping others but these sessions will help me to transform my creative ideas into action and ultimately money so I can utilise my international experience to expand my business globally.”
What’s the most inspiring thing about your mentoring sessions with Tory?
“Tory has the unique ability to not only ignite passion and creativity during every single session but to also inspire me to be bold and courageous in my dreams. I am also inspired by her positive growth mindset and self-belief in her process of aligning yourself to your true values. We are united in our belief that it is a magical process which not only delivers but more importantly sparks joy for us both.”
What motivates Tory to do her business mentoring?
After 18 years working as a high-powered publicist in her own company, Torstar, in Sydney, Australia, you’d think Tory Archbold would have her hands full but she’s motivated to do her business mentoring because, quite simply, she loves seeing people succeed.
“I think the secret ingredient is really identifying where you want to be and what steps you need to take, and to be accountable for them,” she adds.
Business Mentoring with Tory Archbold
If you feel business mentoring with Tory Archbold would help you kickstart your business, Powerful Steps is currently offering a special. For more information, visit Powerful Steps.
