Black Friday Aussie Style

Jo Munro

The Savvy Shopaholic

Nov 27, 2022

We Aussies are generally a welcoming bunch.  When we see a good idea, not only do we embrace it, we adapt it and enhance it – Aussie Style.

Not so long ago, the November retail landscape did not include any sales.  Pre-Christmas Aussie retail was full price.  The very first sale around Christmas was Boxing Day. Most Christmas presents were bought full price in the lead up to Santa visiting.

Thankfully, progress has seen November is now a festival of sales.

It was only just over five years ago I was introducing and explaining what the Black Friday/Cyber Monday sales were to the Channel 9 Today Show audience. Each following year I would discuss how the Aussie retailers were embracing this sale year on year.

Embraced?  Now, I think we have given it a thorough make over.

For Americans, the Black Friday sale started as the day after Thanksgiving when Macy’s staged a sale to put them ‘back in the black” and the Black Friday Sale was born.  It caused such a stir with shoppers lining up and storming the discount items when the doors opened, it quickly became a retail event.  This soon followed with Cyber Monday which focussed on computer and electrical equipment on sale with aggressive discounts.

Black Friday Sales Aussie Style is not limited to the day after Thanksgiving, in fact, most retailers start their Black Friday sales campaigns at least a week early (not necessarily being limited by a holiday we do not celebrate as Australians).

The rise in eCommerce saw many pure play retailers like Kogan launch sales early to the delight of bargain hunting Christmas shoppers. Savvy Aussie retailers soon wanted to share in the enthusiastic campaign foot traffic particularly in tough retail times. For Aussie shoppers, in the midst of Christmas shopping,  this discounted pricing is great news.  Year on year, more stores have expanded their Black Friday activities from department stores to online shopping platforms.

When do the sales start?

The sales have commenced. Do not wait until Friday 25th November (day after Thanksgiving) to engage with the sales (unless you are shopping the US of course). Some retailers call the sale Black Friday however this year there is Pink Friday (at Priceline with 50% off favourite brands) and a variety of other variations on a theme.  The important thing is there are significant reductions on premium brands with less than five weeks to go until Christmas Day.

Hot Tips to Bag a Bargain!

How do you take advantage of the Aussie Black Friday Sales for your favourite brands?

Check the websites of your favourite fashion, shoes and department stores, most have a version of black friday sales running now.  

How do you keep updated with the latest?

Naturally, check for more on The Carousel for the best of Aussie shopping.  

If you haven’t yet, register for the VIP clubs and emailing lists of your favourite brands.  They are sending out early access to sales items and more specifics on when the discounts for specific items go live.

The sales are endless but let me mention a couple of my favourites for Christmas shopping savings.

Pink Friday 50% off Sales at Priceline – perfect for the bargain hunter Christmas shopper and cosmetic junkie!

From now until Tuesday 22 November, big brand skincare, makeup and more at 50% off retail pricing.

There’s also fragrance and selected haircare from 30 – 50% off selected items.

This is when I top up on my favourite Revlon products at 50% like the colourstay liquid liner my absolutely favourite liquid liner across all brands. I love a red lip and at 50% off I take the opportunity to top up on the magnificent Revlon lipsticks. They also have 50% off tools like brushes and lash curlers and really wonderful gift packs.

What is eBay doing?

Naturally, all of the hero online platforms like eBay have amazing online specials and for eBay Plus members a further 22% off with the code FRIBLK22 with fast and free delivery. If you haven’t joined eBay plus, you can check it out here. Check the site for specific terms and conditions.

How do you get the best indemand toys at discounted prices pre-Christmas?

Our friends at Amazon Australia have taken care of the leg work on this one. Testing the Top 100 toys with a very special group of toy testers in association with Starlight Children’s Foundation, Amazon has also extended Black Friday discounts to the most popular Toy selections for this Christmas until November 29.

Under $20

Rubik’s Cube 3×3 Magnetic Speed Cube 20% saving now $19.99

Pop up Pirate Action Game 12% Saving now $15

Lego Friends Horse Training and Trailer 52% off now $24 As a kid who was obssessed with horses, I would have loved this.

Under $50

Barbie Cutie Reveal Snowflake with four options Owl, Deer, Husky & Polar Bear costumes and 4 bags of fashion accessories. 15% off now $35.65

Hatchimals Pixies Crystal Flyers Rainbow Glitter Idol with Light 30% off now $35

Under $100

Hot Wheels Jurassic World Giant Dino save 28% now $61.15

Lego Marvel The Goat Boat building kit Thor collectible with 5 minifigures 18% saving now $73.79

Do check out the article on the wonderful Starlight kids who tested the
Top 100 toys for Amazon and made the Playmaker’s short film. Each toy purchased from the top 100 featured in the Playmakers film Amazon will donate $1 up to $45k to the Starlight foundation.

Now there is a Black Friday sale that bags a bargain and also puts your contribution to very good use.

Now that is what I call Black Friday Aussie Style. It’s a win for everyone.

Happy Shopping!


By Jo Munro

The Savvy Shopaholic

Jo Munro is best known as The Savvy Shopaholic with the tag line 'Shop More, Save More'. She is The Carousel's resident shopping expert and a regular TV presenter on Ch9's Today Show and A Current Affair. In Jo's book The Savvy Shopaholic, she shares over 20 years of savvy shopping expertise, business wisdom and channel management with those who want to turn their shopping skills into cash. Much loved for her luxe for less shopping tips and wide-brimming smile, she's always keen to share her passion for shopping and savvy tips to get the most out of your dollar.


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