Global sports performance brand, Under Armour is partnering again with the world’s largest fun run, the City2Surf, which takes place in Sydney on August 14.
“Our partnership with the City2Surf solidifies our commitment to run culture and supporting runners with innovative footwear and apparel solutions that will enhance their athletic performance.” said Fernando Reani, Managing Director of Under Armour Australia and New Zealand.
“The City2Surf is the biggest and most celebrated running event of the calendar year and Under Armour is privileged to be one of the major partners. We are not only looking forward to seeing City2Surf return to the streets after a two-year hiatus, but also reconnecting with our community and cheering on runners of all levels as they cross the finish line.”
Under Armour will have a high-visibility presence throughout the event as runners take on the famous 14km course and make their way from Hyde Park to Bondi Beach. For athletes participating in City2Surf, Under Armour and rebel have collaborated to construct a performance recovery experience at the finish line, serving up refreshments along with stretching and compression zones.
To make all athletes better and race ready, Under Armour is working with rebel and founders of the Bondi Beach based run club The 440, Trent Knox and Todd Liubinskas, to deliver the official “rebel City2Surf Training Program powered by Under Armour”.
The training programs are specifically designed to support and inspire all runners to push for their personal best. The rebel City2Surf Training Program powered by Under Armour, is now available online with more training and motivational tips expected to drop in the coming months.
“After two long years of waiting for big events to return, we are excited the world’s biggest fun run is back!” said Trent Knox, Co-Founder of The 440.
“City2Surf is one of Australia’s most celebrated events, but what we love most about it is that it’s open to all abilities. You can walk or run, you can do it with your mum, dad, or your best friend, and finishing the course at the iconic Bondi Beach is the icing on the cake. We’re excited to team up with City2Surf, Under Armour and rebel to best prepare the entrants and make it the biggest and most exciting City2Surf yet!
In the spirit of supporting and growing the running culture, all participants who have registered for City2Surf are welcome to join the “UA rebel 440” run team. Those who sign up for the team, before June 30, will also receive a free* custom UA x 440 run crew t-shirt to run the course.
In the lead up to the race, Under Armour will operate a booth at the Hordern Pavilion in conjunction with rebel for visitors to experience its full suite of high-performance running apparel and footwear, including the recently launched UA HOVR Machina 3 running shoe. The three-day expo will run from 11th – 13th August.