Vegan, Ethical And Inclusive. So What’s Not To Love About Mellow Cosmetics?

Mellow Cosmetics
Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team


Aug 30, 2023

Australian owned beauty brand Mellow Cosmetics has been winning fans globally for its innovative formulations and for being a vegan, ethical and inclusive company since it launched in 2014.

With over 3 million products sold, it’s clear the Brisbane-based brand is on message and, combined with providing a quality range of make-up that looks good and is fun to wear, clearly resonates with women across the globe.

Over the last few months, I’ve been wearing Mellow Cosmetics and have fallen in love with the huge variety of shades from the lipsticks to the shimmery eye shadow and blushers. The lipsticks are heavily pigmented and long lasting and the earthy and neutral tones are on trend.

The brand is a true Aussie success story and, along with being available at The Iconic, you can purchase Mellow Cosmetics in every continent worldwide or via their website, and localised stockists.

Mellow Cosmetics
Mellow Cosmetics

“The beauty industry is moving more towards helping women accentuate their natural features, giving them more confidence to be comfortable loving (being in) their skin,” says founder Ima Asali, who started her company from her garage.

The range includes Gel Lip Pencils, Lip Glosses, Powder Blushes that give you a luminous finish, and my personal favourite the fabulous Eyeshadow Quads.

You can find out more about Mellow Cosmetics here:


By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team


Robyn Foyster is the owner and publisher of the lifestyle websites, and She is the only person to edit and publish Australia's three biggest flagship magazines - The Australian Women's Weekly, Woman's Day and New Idea. Robyn was Group Publisher of Bauer Media's most successful and prestigious magazines including Woman's Day, Good Health, Grazia and ran Hearst in Australia including Harper’s BAZAAR, Cosmopolitan and madison. Voted one of B&T's 30 Most Powerful Women In Media at the Women in Media Awards Robyn was a keynote speaker at Pause 2021, Cebit & J&J Women In Leadership. Robyn was also the winner of the prestigious Magazine Publisher Association’s Editor of the Year award.



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