Another Kardashian Releases a Beauty Range (But It’s Probably Not Who You Think It Is)

Travis Barker Wellness Kardashian Beauty Product
Marie-Antoinette Issa

Lifestyle Editor

Apr 24, 2024

When it Komes to beauty products, The Kardashians (and their adjacent Klan) kind of have the market Kornered. With everything from Kylie’s lip glosses to Kim’s SKKN BY KIM collection selling out in seconds.

So, while the announcement of yet another Kardashian Beauty Product should not have have surprised us, this one did catch us a little off guard. Given that the brains behind the brand stepping into the spotlight was Mr Kourtney Kardashian, Travis Barker. With the renowned musician and founder of Barker Wellness, making waves with the expansion of his wellness company into Australia. Here’s everything we know about it ….

Barker wellness goes global

With its recent announcement, Barker Wellness marks its first international retail expansion, signalling a strategic move into the Asia-Pacific region. The decision to expand into Australia, along with other APAC markets, underscores the brand’s commitment to reaching a global audience. And, helping individuals worldwide achieve their health and wellness goals.

Travis, the driving force behind Barker Wellness, draws upon his personal journey towards well-being to create high-quality wellness products that nurture both the body and mind. With a holistic approach to wellness, the brand aims to empower individuals to lead happier, healthier lives.

The expansion into Australia represents a significant opportunity for Barker Wellness to tap into a market with a strong demand for health and wellness products. By establishing a presence early on, the brand aims to not only boost sales and revenue but also enhance its international brand exposure and credibility.

A holistic health haven

At Barker Wellness, the mission is clear. To provide individuals with the highest quality vegan wellness products to help them live each day at their best. With a focus on all-natural ingredients and a cruelty-free approach, the brand aims to cater to a diverse range of individuals. Whether they’re professional musicians, athletes, parents or simply individuals looking to enhance their well-being.

“We are entering the Asia-Pacific region to embrace a new culture and connect with individuals who value health and wellness as much as we do,” said Travis Barker. “The appreciation for natural, vegan, and cruelty-free products aligns perfectly with our values. And, we are excited to introduce our premium wellness products to this market.”

Phillip Gillespie, CEO of Barker Wellness Japan, echoed this sentiment, highlighting the brand’s commitment to empowering individuals to lead balanced lives through innovative wellness products.

The best of Barker Wellness

From skin care to CBD infused gummies, the range of Barker Wellness beauty products tends to a range of concerns. Here are four of our favourites, below.

  1. CBD Infused Face Mask: Barker Wellness offers a CBD-infused face mask designed to nourish and revitalise the skin. Infused with high-quality CBD and other natural ingredients, this mask helps to hydrate, soothe and rejuvenate the skin. Leaving it feeling refreshed and radiant.
  2. Muscle Balm: Barker Wellness’s muscle balm is formulated to provide targeted relief to sore muscles and joints. It offers fast-acting relief and promotes relaxation, making it an ideal solution for post-workout recovery or everyday muscle tension.
  3. CBD Gummies: Barker Wellness’s CBD gummies are a popular choice for those looking to incorporate CBD into their daily routine in a convenient and delicious way. Made with high-quality, organic ingredients and infused with premium CBD, these gummies come in various flavors and provide a tasty and effective way to experience the benefits of CBD.
  4. Bath Bombs: Barker Wellness offers bath bombs infused with premium CBD and essential oils to create a luxurious bathing experience. These bath bombs help to soothe tired muscles, promote relaxation, and nourish the skin. Making bath time a rejuvenating and therapeutic experience.

ABOUT THE AUTHOR

By Marie-Antoinette Issa

Lifestyle Editor

Marie-Antoinette Issa is the Lifestyle Editor for The Carousel and Women Love Tech. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, Concrete Playground, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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