The impressive celebrity line-up for Target will see Sonia and Fiona debuting in the retailer’s upcoming denim campaign alongside Jessica Mauboy and designer Dannii Minogue as the faces of Target womenswear.
Renowned for their work in television and celebrated as proud, strong Australian women, both Sonia and Fiona have become influential personalities over the past decade.
Sonia, who is the mother of one-year-old daughter Maggie and currently hosts TV breakfast show Today Extra alongside David Campbell, began turning heads from a young age starring as Tina Sparkle in Baz Luhrmann’s, Strictly Ballroom. Her vivacious personality and talent led her to host a number of popular Australian television shows including Dancing with the Stars, Big Brother and The Voice.
Check out Sonia’s 6.5 million dollar home
Fiona become a fashion icon and role model for women all over the world following her participation in The Biggest Loser, and is now a household name as the host of show.
Stuart Machin, Managing Director at Target Australia, says Sonia and Fiona are empowering role models for Australian women in both their professional careers and personal lives.
“We are incredibly excited to be welcoming Sonia and Fiona to the Target family. Whilst both women boast impressive public careers, their dedication to family and leading a healthy life makes them relatable to the everyday woman.
“As a key retailer for Australian women, Target provides affordable, stylish and quality clothing to its customers. Sonia and Fiona will serve as the perfect womenswear ambassadors to empower our women to feel and perform at their best through what they wear.”
The Target fit was perfect for both Sonia and Fiona. Sonia says the value of Target lies in its ability to provide quality clothing for every occasion. “As a mother juggling a career in the spotlight, it’s important for me to look and feel my best at all times. Target provides a one-stop shopping destination, which caters to all aspects of my life – professionally in the media, and personally as a mother.”
Fiona, who lost more than 30kgs as a contestant on The Biggest Loser, agrees, saying Target’s unique offering embraces and empowers all women. “Target appeals to everyone, no matter their age, size or shape, without sacrificing style, fit and quality. This is what makes them an iconic Australian brand for women.”