Bare Your Derriere To Help Raise Money For Breast Cancer Care

derriere for breast cancer
Emine Mehmet

Feb 21, 2017

Modibodi together with the McGrath Foundation are daring all women to Bare your Derriere and help raise money for breast cancer.

The McGrath Foundation employ breast care nurses who provide support to women living with breast cancer during their recovery. As the diagnosis increases, so does the demand for breast care nurses, and Modibodi wants to ensure all women across the country have equal access to this care.

This month, the two organisations are calling on women to be brave and bare their derriere. Purchase a pair of Modibodi Sensual Boyleg in Rose Pink, take a photo of a section of your bottom in the rose pink Modibodi underwear and post to your social pages with the message “I dared to bare my derriere for breast cancer’ #modibodi #bareyourderriere.

bare your derriere for breast cancer care

In doing so, Modibodi will donate 100% of the profits to the McGrath Foundation.

If you’re not feeling so brave, don’t worry you can still contribute. For every purchase of Modibodi’s Sensual Boyleg in Rose Pink during February, Modibodi will donate 15% of the total sale directly to the McGrath Foundation.

The campaign is definitely a little cheeky, but it’s not about exposing yourself, it’s a way for women to embrace body confidence while at the same time raising money for a great cause. The McGrath Breast Care Nurses, provide a vital service to families experiencing breast cancer.

Australian designed Modibodi Boyleg underwear is made from bamboo, a sustainable material.

The Sensual Boyleg is a hip hugging glamorous, comfortable, convenient and reliable way to ensure everyday protection. They are everyday undies, but with serious confidence boosting benefits and a touch of lace.

To purchase your very own Modibodi Sensual Boyleg in Rose Pink and raise vital funds for the McGrath Foundation visit https://www.modibodi.com.au/shop/underpants/sensual-boyleg-absorbent/

Emine Mehmet

Eminè is a Wellbeing Strategist at the forefront of The Healthy Building Movement, speaker, writer and teacher. Known as the GO TO PERSON FOR WELLBEING, for over three years Eminè has applied her 20 plus years of knowledge and expertise of the built environment and people as a strategist in the wellbeing space. Her intention is to support the construction industry in going beyond their work on buildings to positively impact the people that occupy a space. Eminè has a unique ability to connect to people on a fundamental level through her activating presentations and teachings, enabling change and transformation. 'Wellbeing is the next step up from sustainability and It's not just about physical health. It’s more holistic then that, taking into consideration the physical, mental, spiritual and environmental wellbeing of a person.' says Eminè.

ABOUT THE AUTHOR

By Emine Mehmet

Eminè is a Wellbeing Strategist at the forefront of The Healthy Building Movement, speaker, writer and teacher. Known as the GO TO PERSON FOR WELLBEING, for over three years Eminè has applied her 20 plus years of knowledge and expertise of the built environment and people as a strategist in the wellbeing space. Her intention is to support the construction industry in going beyond their work on buildings to positively impact the people that occupy a space. Eminè has a unique ability to connect to people on a fundamental level through her activating presentations and teachings, enabling change and transformation. 'Wellbeing is the next step up from sustainability and It's not just about physical health. It’s more holistic then that, taking into consideration the physical, mental, spiritual and environmental wellbeing of a person.' says Eminè.

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