Alexa Chung has carved out an illustrious career as a fashion designer, TV presenter, model, creative consultant and writer.

Now, the woman who has an enviable 2.8 million followers on Instagram has been signed to L’Oreal Professional as their international spokesperson for 2018.

“She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L’ORÉAL PROFESSIONNEL woman: confident, elegant, impertinent and free. In 2018, she will represent two key launches for the brand, both in hair care and hair colour”, says Marion Brunet, International General Manager L’ORÉAL PROFESSIONNEL.

Alexa’s accolades include the Editor’s Choice at the Elle Style Awards, Glamour Magazine’s Woman of the Year and the British Fashion Icon prize at the British Fashion Awards. As well as collaborating with Vogue UK on its “Future of Fashion” video series, which won two Webby awards, Alexa currently serves as an ambassador to the British Fashion Council. Alexa has used her visibility on the international fashion scene to write a best-selling book, aptly titled ‘It’. She also co-founded Villoid, an award-winning app whereby users can create their own online style community.