Sydney, get your diary out. For one weekend only, the lawn beside the harbour is being transformed into the L’Oreal Paris House of Worth, and the dress code is “you’re worth it”.
On Saturday 3 and Sunday 4 October, the iconic French beauty brand is landing at Bennelong Lawn with its biggest luxury consumer pop-up yet. Expect free makeovers, skin science, serious freebies and a harbour backdrop that does most of the styling for you.
Tickets are free. Yes, really.
The freebies (there are a lot)
Every guest with a valid Humanitix ticket leaves with a complimentary L’Oreal Paris product. You’ll also get a free cafe au lait or hot chocolate each day, because a Paris-inspired pop-up demands a small cup to hold while you wander.
Then there’s the gift bag situation. The first 100 guests through the doors each day take home a bag worth $500+ RRP, filled with full-sized favourites. Set the alarm. Wear the good shoes. Be early.
If you’d rather shop, the Maison Chemist Warehouse checkout has 50% off all cosmetics, 50% off selected skincare, and up to 50% off selected haircare and hair colour. Spend over $75 and you’ll also score an exclusive gift with purchase.
The free sessions worth booking
The sessions are free but limited, so book ahead.
Makeovers and shade matching. Lock in a 1:1 with L’Oreal Paris hair and makeup experts for a makeup application, personalised product recommendations, hair styling or a blowout. It’s the easiest way to finally find your shade.
VISIA skin analysis. Advanced imaging technology looks at your key skin concerns, then hands you personalised insights and recommendations. Think of it as a very honest, very useful mirror.
The glass-skin masterclass. L’Oreal Paris’ Scientific Director, Dr Richard Betts, will walk you through the science of glass skin and how to get youthful-looking skin at any age. Book a spot and you’ll also score a complimentary Glass Skin Liquid Cream.
Men’s Style and Skin Bar. New this year, and the perfect excuse to drag along the partner, brother or mate who “doesn’t really do skincare”. Book a complimentary skin consultation with personalised recommendations, plus your pick of beard grooming and styling, hair styling or a facial massage.
The little extras
Buy a Plump Ambition Lip Oil or a Colour Riche Lipstick and you can get it engraved on the spot. It makes a great gift, whether for someone else or for yourself (we won’t tell).
When the shopping brain needs a breather, park yourself for a replay of the 2026 Le Defile L’Oreal Paris runway show, straight from Paris Fashion Week. It stars Kendall Jenner, Eva Longoria, Cara Delevingne, Viola Davis and Jane Fonda. There will also be chances to win free products all weekend.
It all comes back to the brand’s famous “You’re Worth It” philosophy, with beauty, science and innovation in a luxe-but-accessible setting. The organisers sum it up neatly: explore, experiment, indulge.
Before you go
- Book your ticket first. You need a valid general admission ticket to get in. You can grab one at the door, but reserving your free sessions in advance is strongly recommended.
- One of each, please. You can book one skin consultation, one hair styling, one makeup application and one grooming service per person.
- Don’t be late. General admission tickets are allocated to hourly sessions, so arrive at the start of yours. There’s a five-minute grace period, then your spot isn’t guaranteed.
- Sessions booked out? Don’t stress. All guests can still test, trial and win L’Oreal Paris products throughout the weekend.
- Getting there. Circular Quay is the closest stop, with ferry, tram, light rail and bus connections. It’s a five-minute walk to Bennelong Lawn.
Event details
What: House of Worth L’Oreal Paris, an immersive pop-up beauty retail experience
When: Saturday 3 October, 10am to 4pm, and Sunday 4 October, 10am to 4pm
Where: Bennelong Lawn, Sydney
Cost: Free. Book your ticket and reserve your sessions at events.humanitix.com/house-of-worth
