The collection, just out through Chinese retailer Heritage66Company, features mostly branded t-shirts, sweatshirts, dresses, high-waisted pants and even some options for men.
The selection is devoid of any of the sparkly coorindates and playful outfits Taylor’s known for, with one fashionista calling the line little more than glorified concert t-shirts, complete with metallic lyrics and titles from her many worshiped hits.
For now the range, with a price tag between $40 and $70, is also only available in China and in sizes small and medium through the same company that sells a Keith Urban label.
Reports say that the reason Taylor chose to launch in China is to fight those who try to profit off her name and lyrics in a country notorious for its rampant knockoff industry.
She originally intended to call the range TS 1989, alluding to her year of birth, but those plans came unstuck when it was construed as promoting the Tiananmen Square incident the same year.
The country-turned pop star, who reportedly earns US$1 million a day from her hit recordings and various businesses, has already modelled her Authentic Taylor Swift “designer brand”.
Taylor was spotted between the Chinese and Australian legs of her 1989 World Tour wearing a black t-shirt with scrambled letters paired with a black skirt and a matching black-and-white sweatshirt tied around her waist.
Tayor, 25, completed the look with her classic red lipstick and a pair of sexy black chunky sandals.
“Every piece of the collections has been designed with the quality and workmanship of a designer brand,” says the Chinese website.
“Fabrics have been exclusively selected for their luxurious hand feel, and no attention to detail has been missed.”
