Alice Duthie is a digital media professional and strategist who has successfully transitioned her expertise into the global tech ecosystem, currently serving as a Brand Analyst at Amazon.

Before moving into e-commerce strategy, Alice built a strong editorial foundation as a writer and digital producer for both The Carousel and Women Love Tech. During her time across the publications, she covered everything from lifestyle trends, design, and wellness to hands-on tech reviews, digital innovation, and female-led entrepreneurship.

Combining her sharp editorial instinct with an academic background in Marketing and Business Information Systems from The University of Sydney, Alice brings a unique blend of creative storytelling and data-driven strategy to her current role at Amazon, where she works with brands to optimise their digital strategy and performance.