Rita Ora and Michelle Williams are no strangers to the ice-cool trend, however there’s a lot of maintenance involved to look after this highly-processed hair colour.
“To look after platinum blonde hair, I recommend using products with a violet base,” says hairstylist Elyston Hayden. “Purple shampoos, conditioners and masks will erase red, orange and yellow tones instantly, so you’re left with salon-perfect results every time you wash your hair at home.”
Shampoos
A must-have product of mine – you won’t regret purchasing this salon-quality product. Try O&M Conquer Blonde, $25.95
This hydrating formula prevents colour from fading. Try Joico Color Balance Purple Shampoo, $29.95
Eliminates warm tones instantly, and leaves tresses super shiny. Try Goldwell Refining Silver Shampoo, $25.45
Conditioners
This clever product lets you control the ratio of purple pigment to conditioner with a few clicks. Try Redken Blonde Idol Custom Tone Violet, $39.95
Give warm tones the flick with a conditioner that’s light enough for daily use. Try John Frieda Sheer Blonde Colour Renew Tone Correcting Conditioner, $17.99
A rich purple conditioner that banishes brassiness in one wash. Try Oribe Bright Blonde Conditioner, $68
Masks
Nothing says luxury like this nourishing hair treatment from the best of the best. Try Christophe Robin Hair Mask in Baby Blond, $63
Love the strengthening in-salon treatment? Follow it up with a take-home version to DIY at home. Try Olaplex No. 3, $49.95
