A-list Australian designer Kit Willow (founder of KitX), has moved away from the glitzy aethethic that was her early signature. Instead, teaming up with Alsahwa Farm to launch a collection of edgy unisex activism tees. The KitX and Alsahwa Farm collaboration marries Willow’s fashion-forward sensibilities with Alsahwa Farm’s deep commitment to sustainability and environmental education. Resulting in a line of clothing that proves that it’s cool to wear your heart – and conscience – on your sleeve!
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Launched on 20 June, this limited-edition collection of tees was born out of a shared vision between Willow and Jo Walker, founder of Alsahwa Farm. The collaboration was inspired by the educational and regenerative initiatives at Alsahwa Farm. Meaning “the awakening,” Alsahwa is a model farm located on 38 lush acres in the Noosa Hinterland, dedicated to teaching sustainable practices and fostering a community focused on the vital connection between healthy soil and holistic health.
The collection features three distinct unisex designs. Each drawing inspiration from the unique “education stations” found across Alsahwa Farm. These stations include a mushroom forest, a bee apiary, and a wildlife corridor. Each serving as a living classroom for sustainable practices.
The Mushroom Tee, featuring an image from Alsahwa’s mushroom forest, highlights the farm’s cultivation of various mushroom species, such as Lion’s Mane and Reishi. The Bee Tee underscores the importance of bees in biodiversity, reflecting Alsahwa’s commitment to educating visitors about the crucial role of pollinators. Lastly, the Koala Tee, shot in Alsahwa’s Wildlife Corridor, symbolises the farm’s efforts in creating safe passages for local wildlife. Particularly through initiatives like the Queen’s Jubilee Canopy Cover Grant.
Style and sustainability
Alsahwa Farm’s commitment to regeneration goes beyond just its agricultural practices. Since its inception, the farm has planted over 1,000 trees and partnered with numerous local environmental organisations. These have included Landcare Noosa and the Queensland Koala Crusaders. This deep-rooted dedication to the environment is mirrored in the production of the activism tees. Which are crafted from organic cotton and designed to promote both style and sustainability.
Willow, who has long been an advocate for sustainable fashion, sees this collaboration as a perfect alignment of values. “The more we know, the more we care. The more we care, the more we have the ability to change,” she says. “We do need to save our bees. Understand the power of the underground fungi network. And save our koalas and their habitat. The activism tees, made from organic cotton, are designed to look good, feel good, and be good. It’s an honour to collaborate with Alsahwa Farm to bring these tees to both men and women from one of the most beautiful nature havens on earth, the Noosa hinterland.”
Clothes for a cause
The campaign, shot by renowned Australian fashion photographer Simon Upton, features Willow herself. Elegantly posing around the picturesque landscapes of Alsahwa Farm. Each tee tells a story of the farm’s mission and the beauty of nature’s interconnectedness. Proceeds from the sale of these tees will be reinvested into Alsahwa Farm’s regeneration and education initiatives. With every purchase not only adding a stylish piece to your wardrobe but also supporting the farm’s ongoing efforts to educate and inspire sustainable practices within the community.
The KitX and Alsahwa Farm activism tees (RRP$155 each) are available for purchase at Alsahwa Farm’s store at Eumundi Square and online at alsahwa.com.
