With a career that spans publications including Vogue Italia and Harper’s Bazaarr, and a client list that has seen her dress everyone from Cate Blanchett, Kelly Osbourne, Elsa Pataky and Lara Worthington to Jackie O, Jennifer Hawkins, Brooke Hogan, Natasha Oakley, Jesinta Franklin and Delta Goodrem (Heck. She, even worked on Nicole Kidman’s custom Louis Vuitton Golden Globes look), stylist and consultant Marina Didovich has long mastered the art of making fashion feel aspirational yet entirely wearable.
So it makes sense that she would partner with Tissot for the launch of the new SRV collection: watches that lean into modern femininity through sharp rectangular silhouettes, faceted sapphire glass and a polished Art Deco sensibility.
The message behind the collection – “Celebrate Every Facet” – feels especially aligned with Didovich herself, whose personal style has evolved into something quieter, sharper and infinitely more assured.
And, as it turns out, motherhood has played a surprisingly large role in that transformation.
“I feel like, since I’ve become a mother, time for me is so different,” she says. “I think that now there’s just never enough hours in a day, so I definitely appreciate time much better now.”
There’s something refreshingly honest about the way Didovich talks about style now. Gone is the idea that getting dressed needs to be complicated to feel chic. Instead, her approach has become rooted in instinct, repetition and refinement.
“I definitely have outfits that I have on rotation, like I know what works, what doesn’t work,” she explains. “And I also feel now, as a mother having less time, my outfits are much less fussy.”
That word – fussy – comes up often. And in an era where fashion is swinging back toward restraint, Didovich believes simplicity has become the ultimate luxury.
“Absolutely, it absolutely is,” she says when asked whether minimalism is the key to effortless style. “The simpler the better, and I feel like I feel more confident now in looks which are more minimal and clean-lined.”
It’s a philosophy that feels increasingly relevant in 2026 fashion, where personal style is moving away from hyper-trend cycles and toward longevity. Instead of dressing for the algorithm, women are dressing for themselves again. Confidence, rather than novelty, is becoming the benchmark for what looks good.
According to Didovich, that’s also the biggest misconception clients bring into fittings.
“I think that what gets in the way of a lot of people is they want to try and look cool and fashionable,” she says. “Whereas I think what’s more important is that you feel confident and good.”
That confidence-first mentality also extends to the way she builds an outfit. And, surprisingly, it begins not with clothing, but accessories.
“I really am a stickler for matching metal,” she says. “I actually do really base my dressing around my accessories.”
For Didovich, cohesion is everything. Silver jewellery calls for silver hardware. Gold demands gold. The watch comes first, and the outfit follows.
“I’ll get a little family together that’s all cohesive,” she explains. “I find my silver watch, my silver earring, and then I move on from there, the hardware of the bag, and then I’ll build my outfit around those accessories.”
Naturally, the watch she gravitated towards from the new Tissot collection reflects exactly that sensibility: sleek, polished and quietly statement-making.
“I do love that on its own it’s just a beautiful statement piece of jewellery,” she says. “For me, it just makes a really cohesive story of my outfit when I’m putting everything together.”
But perhaps the chicest styling lesson she offers has nothing to do with colour palettes or tailoring at all. Instead, it’s about placement.
Didovich is currently obsessed with layering jewellery over outerwear – including wearing her watch over a sleeve or blazer cuff.
“At the moment, that’s very much my vibe, to make it a bit of a statement, putting it over a cuff,” she says. “I just think it’s really cool and it’s a good point of difference.”
It’s the kind of styling trick fashion people instantly notice: subtle enough to feel elegant, directional enough to feel editorial. Which, really, sums up Marina Didovich perfectly.
