Big, unapologetic, impossible to ignore: that’s the energy Hannah Waddingham brings whether she’s playing Ted Lasso’s formidable Rebecca Welton or delivering a red-carpet one-liner that ends up quoted for a week. It turns out that Paula’s Choice wanted that exact mood for the face of its most intensive moisturiser yet.
The brand-new Paula’s Choice Pro-Collagen Peptide Plumping Intensive Moisturiser takes the spot as the richer sibling to the brand’s original Pro-Collagen Peptide Plumping Moisturiser. It delivers the same lightweight plumping effect that built the original a following, but engineers it for skin that needs its hydration to actually stick around. The formula specifically targets dry, stressed skin, and holds onto moisture for up to 120 hours – a claim that turns a daily moisturiser into something closer to a long-haul strategy. For anyone who’s ever reapplied cream three times before lunch and still felt tight by 3pm, that number alone makes a case for itself.
The science rests on Paula’s Choice’s clinically proven 3X Pro-Collagen Peptide Complex, paired with Red Micro-Algae Extract to trap water at the skin’s surface and Moisture-Locking Lipid Technology to shore up the barrier underneath. Together, these ingredients produce skin that looks plumper and smoother from first use while the formula progressively improves its own ability to hold onto hydration over time. This slow-build approach rather than an instant fix, tracks with everything else about the launch – Paula’s Choice built this moisturiser for the long game, not a quick glow before a big event.
Waddingham’s involvement isn’t incidental casting. The campaign leans directly into her reputation for full-throttle presence, reframing “intensity” as a compliment rather than a critique to soften. It’s a neat parallel for a product whose entire pitch is more, longer, deeper – richer formula, extended hydration window, doubled-down results. “I am absolutely delighted to partner with Paula’s Choice to show that intensity can be a truly beautiful thing,” Waddingham says of the partnership.
There’s also a practical logic behind the casting that goes beyond messaging. Waddingham’s schedule, stretching between early call times, studio lighting and long hours in makeup for shows like Ted Lasso and Ride or Die, is precisely the kind of skin stress this formula claims to counteract. It’s the difference between brands choosing a campaign face for recognition alone and opting for one because their actual daily life makes the case for the product.
The launch also continues Paula’s Choice’s expanding footprint beyond the beauty aisle, following partnerships with athletes including Ilona Maher and Azzi Fudd, and sponsorships tied to the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. Waddingham’s addition pulls that same energy, resilience worn without apology, into entertainment.
Paula’s Choice Pro-Collagen Peptide Plumping Intensive Moisturiser is available now for $74 at PaulasChoice.com.au, Amazon.com.au, Sephora and Sephora.com.au.
