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Helena Helmersson

The Rise of The Fashion Conscious At H&M

Standing in the showroom of H&M’s Sydney heritage building, I feel like a kid in a candy store as I survey the beautifully set up racks of the latest yet-to-be-seen fashion, including the H&M Conscious and Go Green Wear Blue Denim collections. Moments later, Helena Helmersson – Head of Sustainability worldwide for clothes retailer H&M…

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Summer Blooms: Bringing The Outdoors Inside This Summer

Summer Blooms: Bringing The Outdoors Inside This Summer

Julie Paterson’s new range of hand printed upholstery linens for her company ClothFabric, reminds me of summer. Julie has been a big sustainability supporter for nearly 20 years and has developed many stunning ranges of soft furnishings designed and made here in Australia using sustainable, natural materials with low impact processes. Her latest collection, Bloom,…

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