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Mecca Archive

From Cleopatra’s Kohl to TikTok Tutorials: Beauty’s History Finds a Home

What if beauty was more than lipstick shades and skin care rituals? What if it was memory, identity, and an unspoken language that connects us across time? This month,  Australia's largest prestige beauty retailer unveils its most ambitious purpose-led project yet — The Mecca Archive — a living, evolving chronicle of beauty’s cultural story. Unlike traditional archives that…

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