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Aboriginal Beauty

Culture, Colour and Confidence with Australia’s First Aboriginal-Owned Cosmetic Brand

Shahna Smith isn’t just blending foundations. She’s blending Indegenous culture, empowerment, and resilience into Australia’s beauty industry. And, as the Ngarrindjeri-born founder of Amplified Beauty, the first Aboriginal-owned cosmetic brand Down Under, she’s not just making makeup; she’s making history. With a deep-rooted passion for creativity and an unwavering commitment to female empowerment, Shahna is…

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