Celebrating its 30th anniversary of dynamic and colourful surf wear, Australian brand Mambo joins forces with Emma Mulholland who was recently recognised with the 2015 BT Emerging Designer Award.
Thank you for reading this post, don't forget to subscribe!Mulholland is known for her whimsical design aesthetic and saw an opportunity to create a special collection pairing her fun designs with Mambo’s lifestyle and performance wear. The result? The Emma Mulholland x Mambo Goddess Summer 2015/2016 collection – available exclusively at MYER stores nationwide and online at ASOS.com beginning this August.
The unique, colourful and eclectic collection, features mix-and-match swimwear, t-shirts, leggings, shorts, jackets and sunglasses inspired by the Great Barrier Reef, incorporating vibrant angel fish, blue lobsters, tiger sharks and various types of coral. Mulholland also infuses her own creative interpretation of traditional Mambo designs including the “goddess”, drawing inspiration from mermaids and mythical Venus.
Of the collaboration, Mulholland says; “I’m honoured to be working with Mambo, a brand that is and has always been one of my personal favorites, with radical design and authentic Australia roots. The strong surf heritage largely influenced the design of this collection, particularly the ‘80s Memphis’ style which inspired a sense of nostalgia strongly represented in the range.”
Mulholland’s brand is worn by some of the world’s top musicians and entertainers; “Her in-demand and edgy designs bring a unique and distinct perspective to the brand,” said Dan Castle, Managing Director of Saban Brands Lifestyle Group. “The Emma Mulholland x Mambo Goddess collection will play a pivotal role in taking Mambo into premium, new retail spaces both in Australia and beyond”, he continued.
Excitingly, the Emma Mulholland x Mambo Goddess collection will be showcased at New York Fashion Week this September, in an exclusive Australian designer presentation.
