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Home Wellness & Health Anti-Ageing

From Sledgehammers to Serum: The Aussie Sisters Changing the Skin Care Game

Marie-Antoinette Issa by Marie-Antoinette Issa
02/06/2025
in Anti-Ageing, Hair Skin & Body
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al.ive skin
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The transition from builders to beauty bosses may not be a conventional one, but Alisa and Lysandra Fraser are laying the foundation for a whole new kind of business empire. Best known for their sleek interior designs and standout stint on The Block, the powerhouse twins have taken their signature style from the living room to the bathroom shelf with the launch of al.ive skin — a clean, conscious and beautifully curated seven-piece skin care range.

Following the runaway success of al.ive body, their personal care brand praised for its sculptural bottles and design-led sensibility, al.ive skin is a natural (and gorgeously packaged) next step. But make no mistake … this isn’t just skin care that looks good on Instagram. It’s high-performance, sustainable, and proudly Australian made.

“We saw a gap in the market for home and personal care products that were aesthetic yet premium and functional,” says Alisa. “We wanted to bring design thinking into everyday personal care, making products that elevate daily rituals.” The Block, they add, gave them the confidence to think bigger and create something that could seamlessly integrate into people’s lives — beyond interiors.

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And, elevate they do.

From the refillable bottles to custom-designed trays and signature colour palettes, each product – with names like first in line (Silky Gel Cleanser, $44) and before I sleep (Restorative Serum, $69) — is designed to be proudly displayed and used. “Design is at the heart of everything we do,” adds Lysandra. “Our packaging is as considered as the products inside. It’s all about bringing style, cohesion and calm into the home.”

Personal frustration sparked the decision to enter the skin care space. “Too often, skin care becomes a cluttered mess of half-used bottles and forgotten steps,” they explain. “We weren’t skin care experts. We were real people who’d tried everything and felt overwhelmed. And, we knew there had to be a better, more beautiful way.”

al.ive skin

The result is a streamlined seven-piece range created in partnership with one of Australia’s leading natural chemists. Each product is vegan, cruelty-free, palm oil-free and scientifically backed — combining clean, conscious formulations with premium design. “We set out to prove that high-performance skin care doesn’t need to be complicated … And we made this range easy to stick with, not just because of how it performs, but because we designed it to support consistency. That’s how routines become results,” say the sisters.

Their design ethos – “too beautiful to hide away” – is baked into every product detail. As Alisa says, “When you organise your skin care and make it visually inviting, it becomes a cue …And it turns a rushed step into a moment of calm and care.”

Hero ingredients include Regenight, an upcycled extract from Australian tea tree oil that helps reduce signs of fatigue and boost elasticity overnight, and Skinectura, derived from Kangaroo Paw Flower, clinically shown to improve skin firmness and reduce wrinkles. “We’re proud to showcase the power of native Australian botanicals,” says Lysandra. “They’re incredibly effective, and they reflect our commitment to using local, sustainably sourced ingredients.”

That commitment to sustainability runs deep. “We said from day one: no palm oil,” they state. “Creating vegan, cruelty-free and palm oil-free formulas isn’t easy. But, it was non-negotiable. Our packaging is mostly refillable, because we wanted to minimise waste while delivering real results. For us, sustainability is an ongoing journey of constant innovation and conscious choices.”

And, what are their personal favourites from the range? “I (Alisa) love First in Line, our silky gel cleanser — it’s lightweight but super effective,” she says. “And I (Lysandra) gravitate towards the richer, nourishing textures like Worth Its Weight, our deeply hydrating cream. It feels so luxe and leaves your skin glowing.”

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Marie-Antoinette Issa

Marie-Antoinette Issa

Marie-Antoinette Issa is the Beauty & Lifestyle Editor for The Carousel, Women Love Tech and Women Love Travel. She has worked across news and women's lifestyle magazines and websites including Cosmopolitan, Cleo, Madison, Concrete Playground, The Urban List and Daily Mail, I Quit Sugar and Huffington Post.

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