Branding is back, in a big, big way.
Karl, Alessandro, Jeremy, Sophia, Olympia – it was all the usual suspects. Diamond-encrusted GG‘s, hot pink Coco’s, YSL stiletto heels, even Karl’s Fendi fluffs looked to be on sartorial steroids – it was four fashionable weeks of ostentatious branding.
The slogan is born anew; this time with prismatic colour and a tackiness of sorts. It’s the fashionable extrovert, who fears no logo too big, no chain too brassy.
So, be brave, be spirited and of course, extra flashy, because, in a hot second, the fashionable wind will change, as too the idea that anything goes.
Here, the best of the brazen, the brash and the damn right bold. Time to earn your stripes (and spots); fashion is fun, once again.
Chanel
Over at the Chanel Data Centre, Karl Lagerfeld crossed the wires of tech and fashion, but did not forgo the ever famous Chanel signature. It was an audacious affair; emblazoned ‘Coco’ clutches, chunky CC bag tags and oversized, diamanté CC earrings – a case of blinged up electronics for the French fashion house.
Saint Laurent
The shoe on everyone’s lips (and soon to be feet); Anthony Vaccarello put the Y back in YSL by way of foot, with a well-heeled interpretation. The famed ‘YSL’ was back with fashionable vengeance; with ears too dripping in deconstructed YSL diamonds.
Charlotte Olympia
Olympia’s catty approach was again on display; with slides synonymous with her trademark feline face. She also went slightly bananas, with banana emojis and the like gracing both shoe and bag.
Moschino
Perhaps one of the most historically flagrant fashion houses of all time; the eponymous Moschino was as palpable as ever. Emblazoned on everything; from boot to belt to bag, that famed gold signature was out with force.
Gucci
It was perhaps Alessandro Michele that endowed new meaning to slogan-wear; with the gilded GG now firmly plastered around waists, feet and shoulders the world over. This collection was no exception; with retro slogan tees, gigantic, jewel-encrusted GG sunglasses and self-affirmations in coloured diamonds.
Sophia Webster
The Queen of slogan sweet talk, this collection was as flamboyant as ever; proving Ms. Webster truly wears her heart on her sleeve (or handbag).
Fendi
The new wave of branding; the ‘fluff’ is now so synonymous with Karl’s Fendi, a Fendi bag would be fashionably futile without one. Enter the dip-dyed, daisy-dotted, extra-fluffy fluff – an insignia with a kitsch kick.
What are you favourite fashion highlights?
