Lucky Sydney siders! Not only are they spoilt with the status of Australia (nay, the world’s) best harbour city, but today they can enjoy exclusive access to cult NYC cosmetic brand Glossier as it exclusively launches at Mecca’s Flagship George St store. But, before you write it off as just another beauty brand, let’s make things as clear as the complexion of a regular retinol user. This debut is so much more than a mere makeup moment.
Thank you for reading this post, don't forget to subscribe!First launched in 2014, Glossier quickly blew away the beauty world by championing an inclusive and accessible philosophy loved across generations. The brand’s ethos is simple. Using skin care, makeup and fragrance to feel good should be fun, easy, and for everyone. And, with the range now hitting Australian shores, we’re so excited we could paint the town red (or lipstick pink). Here’s everything you need to know
Glossier and Mecca: Name a more iconic duo, we’ll wait
Australia’s prestige beauty powerhouse is partnering with Glossier to bring the brand’s iconic products to our doorstep. And, with both brands being female-founded, and sharing a vision to help women look, feel, and be our best, we believe this may be the best match we’ve seen since we paired Vitamin C with SPF.
Emily Weiss, Glossier’s founder, created the brand to democratise beauty. She wanted to strip away the complexity and intimidation often associated with makeup and skin care. As a result, Glossier’s products are designed to be intuitive, and uncomplicated. From its minimalist packaging to its playful product names, Glossier is all about making beauty empowering.
Kyle Leahy, Glossier’s CEO, expressed her excitement at making Glossier more easily available to Aussie lipstick lovers. “As a brand born on the internet, Glossier has had a global community base since day one. We’ve been hearing from our Aussie and Kiwi fans for ages, and finding the right partner to launch in this region was crucial. Mecca truly understands the power of brick-and-mortar retail and consistently delivers exceptional customer experiences. With our shared values and devotion to all things beauty, we couldn’t be more excited about this launch.”
Similarly, Marita Burke, Chief Mecca-Maginations Officer (yes, that’s a real title!), couldn’t be more ecstatic: “Our customers are the beating heart of everything we do, and Glossier was at the top of their wishlist,” she said. “Bringing Glossier to Mecca is a dream come true. It’s a partnership that brings magic, innovation, and a whole lot of pink – it couldn’t be more Mecca.”
The Glossier products to stock up on
Fun is definitely at the forefront of the Glossier game. With the brand revealing their top five bestsellers across a range of categories. Each unique. But, all with a common aim of making wearers feel absolutely fab! These include the Boy Brow, Cloud Paint, Futuredew, Glossier You, and Stretch Fluid Foundation. With every single product earning cult status for a reason and beloved by beauty buffs worldwide. For a sneak peak into the full range bookmark mecca.com.au.
So, you don’t live in Sydney…
Hold onto your hair straighteners ladies and gentlemen. It will only be a couple more days (next Tuesday July 16 to be exact), before Glossier lands at 70 doors across Australia and New Zealand, and of course, online at mecca.com.
