Ms Riri doesn’t do quiet months. Between a foundation overhaul, a jelly-gloss comeback, a midnight-edged sparkle collection and A$AP Rocky’s lip balm making its second run, Fenty Beauty and Fenty Skin have been on a serious roll. Here’s the recap.
1. Pro Filt’r Fluid Flex Foundation: 50 Shades, Zero Compromise
Almost three years and 800 hours in development, 30+ prototypes tested across continents – this is Fenty’s answer to seven years of shade-match feedback. Rihanna went back to the drawing board and rebuilt the range from scratch. The result is 50 all-new, neutral-based shades, fine-tuned undertones, tested in every kind of light.
The formula itself is engineered to move – a breathable polymer blend that flexes with your face, resists oxidation, sweat, humidity and transfer, and settles into a natural matte finish that looks like skin, not makeup. Starfruit extract keeps oil and shine in check all day.
New tools make shade-matching easier too, with virtual matching on fentybeauty.com and TikTok, plus in-person Shade Match-Up Events rolling out in stores from 5 September.
Pro Filt’r Fluid Flex Foundation ($72) and the new Foundation Brush 165 ($56) lands 4 September at Sephora and Myer.
2. Gloss Bomb Burst: Jelly-Gloss, Now With a Twist
The Gimme Gummy moment gets its hero product. Gloss Bomb Burst is a colour-intensifying take on the cult gloss – explosive, shimmer-free shine that deepens from bold to bolder with wear, then fades into a soft stain that lingers long after the shine’s gone. Vitamin E, shea butter and peptides keep lips smoothed and nourished, applied via the signature XXL doe-foot applicator for a fuller, juicier finish.
Two limited-edition shades: Pink Blink, a hot pink that settles into a playful rosy tint, and In a Jam, a deep berry with a flattering wash of colour.
Gloss Bomb Burst ($43) launched online at Sephora 4 August, in stores from 12 August.
3. Midnight Diamonds: Diamond Bomb Gets an After-Dark Edit
Rihanna took the bestselling Diamond Bomb glow and gave it a nocturnal makeover. Platinum highlights, holographic black lips, crystal-cut eyes – this is sparkle built for after hours.
The lineup:
- Diamond Bomb All-Over Diamond Veil in “How Many Carats?!” ($66) – the cult highlighter in a limited-edition midnight-black faceted compact
- Smoke ‘N Diamonds Eye Trio ($75) – eyeliner, Diamond Veil Shadowstix and Hella Thicc Mascara for a full sparkling eye
- Gloss Bomb Universal Lip Luminizer ($39 each) – new holographic black “Caviar Crystalz,” plus the return of fan-favourite “Diamond Milk”
- Gloss Bomb Stix in “Caviar Crystalz” ($42) – high-shine, holographic lips with skin care benefits built in
Exclusively online at Sephora Australia from 3 August.
4. Lux Balm: A$AP Rocky’s Lip Balm Is Back, Now in Coconut
Co-created by Rihanna and A$AP Rocky, the balm that went viral in his “Riot” video returns reformulated – smoother glide, same slim, pocket-friendly design – with a new limited-edition Coconut scent joining fan-favourite Barbados Cherry. Shea butter, mango butter, avocado oil and vitamin E deliver up to eight hours of hydration.
Lux Balm ($25) hit the Sephora App 14–20 July, Sephora.com.au from 21 July, and stores from 29 July.
Also this month
Fenty Beauty opened its first Australian concept store Fenty Beauty Lane at Myer Melbourne, on Little Bourke Street. It’s the brand’s fourth concept store globally. Anc comes complete with a bespoke Rihanna mural by local street artist Jeswri, the full foundation shade range, and bookable Fenty Face services delivered by trained Pro-Artists.
Busy month. On brand.
