Natural deodorants have long been the beauty equivalent of that friend who meant well but arrived everywhere carrying a homemade kombucha and smelling faintly of lavender. The formulas were often chalky, the scents were questionable, and the biggest question remained: does this actually work?
Thank you for reading this post, don't forget to subscribe!Fast forward to today and the natural deodorant category has had a serious glow-up. The latest generation of formulas has moved far beyond the old-school sticks of the past, with smarter ingredients, better textures and a much more sophisticated approach to managing body odour.
But before we make the switch, there’s one important thing to clear up: sweat was never actually the enemy.
Sweat is one of the body’s most clever cooling systems. It helps regulate temperature and keeps us functioning. (Even if the feeling of walking into a crowded room with damp underarms feels like a personal betrayal). The sweat itself is mostly odourless. It’s when bacteria on the skin interact with sweat that the familiar “body odour” appears.
Traditional antiperspirants work by using ingredients like aluminium salts to temporarily reduce sweating by blocking sweat ducts. Natural deodorants take a different approach. Rather than stopping sweat, they focus on managing odour by helping to create a less welcoming environment for odour-causing bacteria.
In other words, they’re not trying to convince your body to stop doing its job. They’re just helping you feel fresher while it does it.
The new era of natural deodorant
The biggest change in natural deodorants is that they’ve become much more skin care-focused.
Gone are the days when “natural” meant throwing every essential oil in the cupboard into a formula and hoping for the best. Today’s products use ingredients that support the underarm area, rather than simply covering up odours.
Ingredients like magnesium hydroxide have become popular for their ability to help neutralise odour without being as harsh as some traditional alternatives. Other formulas are turning to probiotics and fermented ingredients to support the skin’s microbiome — the delicate ecosystem of bacteria that lives on our skin and plays a role in everything from irritation to odour.
Some newer formulas are even borrowing from skin care, incorporating ingredients like gentle acids to smooth the skin, charcoal to absorb excess moisture, and soothing botanical extracts designed for sensitive underarms.
Because yes, your armpits are skin too. They deserve a little skin care attention.
But do natural deodorants actually work?
The short answer: they can.
The longer answer: finding the right one is a little bit like finding the perfect moisturiser. What works brilliantly for one person might not work for another.
Everyone’s body chemistry is different. Factors like hormones, stress levels, diet and even your individual skin microbiome can influence how much you sweat and how your body odour develops.
There can also be an adjustment period when switching from an antiperspirant to a natural deodorant. If your underarms are used to years of sweat reduction, you may notice changes while your body adjusts. Some people transition easily, while others need a little patience.
And while the idea of an “armpit detox” has become popular online, your underarms don’t need to be dramatically cleansed or reset. Often, they simply need time to adapt to a new routine.
How to choose the right natural deodorant
The secret is looking beyond the word “natural”.
A product can be plant-based and still irritate your skin, especially if it contains ingredients your body doesn’t love. If you have sensitive skin, simpler formulas with fewer potential irritants may be a better place to start.
It’s also worth considering what you actually want from your deodorant. If your main goal is preventing odour, look for ingredients designed to target bacteria and neutralise smells. If you’re looking for a more luxurious experience, newer formulas often offer beautiful scents and skincare benefits that make the daily swipe feel less like a chore.
And remember: natural deodorant isn’t designed to make you smell like absolutely nothing. Humans naturally have a scent. The goal is simply to feel fresh, comfortable and confident.
Sweat isn’t a flaw to fix. It’s a normal part of being human. And the best natural deodorants aren’t about fighting your body – they’re about working with it.
The Best Natural Deodorant Brands For Anyone Ready to Rethink Their Routine
1. No Pong
No Pong is one of the Australian brands helping change the way we think about natural deodorant. Launched in 2015, the all-natural, plastic-free formula was created to deliver effective odour control without blocking sweat, instead working with the body’s natural processes. With a range of bicarb, low-bicarb and bicarb-free options, No Pong has helped prove that natural deodorant can be both uncomplicated and high-performing.
2. Dulese
Dulese is part of a new wave of natural deodorants focused on performance as much as ingredients. Built around a “less is more” philosophy, the unisex formula uses plant and mineral-derived actives designed to target odour at its source while keeping the skin feeling comfortable. Featuring ingredients like Greensil to help absorb moisture and oil, and Dermosoft to support natural antimicrobial action, Dulese is helping redefine what natural deodorant can look and feel like — without aluminium, baking soda or synthetic fragrance.
3. Totem Eco
Totem Eco is proof that eco-friendly formulas can still deliver on performance. Their deodorant sticks combine magnesium hydroxide with skin-loving ingredients, including Australian macadamia oil, shea butter and jojoba to create a smooth, nourishing formula designed to keep underarms feeling fresh and comfortable.
Available in bicarb-free and aluminium-free options, the range comes in plastic-free, recyclable and biodegradable push-up packaging. And, is a simple swap for anyone looking to make their daily routine a little more conscious.
4. Gem
Gem is bringing a skin care mindset to everyday deodorant with its Skin-Loving Deodorant Roll-On. Designed to keep you feeling fresh while caring for your underarms, the nourishing formula combines ingredients like hyaluronic acid, shea butter and vitamin E to help keep skin feeling smooth and hydrated.
With 48-hour sweat protection, odour-fighting ingredients and a gentle alcohol- and paraben-free formula, Gem proves deodorant can be both effective and indulgent. And, turns a daily essential into a little moment of self-care.
5. Lush
Lush’s natural deodorant range has long been a favourite for those looking for a more sustainable approach to underarm care. Their Daisy Daikon scent is packed with deodorising bicarb, absorbent cornstarch and fresh daikon radish juice, which is designed to help manage moisture and tackle unwanted odour, while nourishing ingredients like illipe and shea butter help keep underarms feeling soft and comfortable. The addition of spearmint brings a cooling, clean scent – perfect for those days when your deodorant needs to work a little harder.
