Aussie intimates brand Nala has just dropped its Bra Fit Guide 2.0. And, it may just be the brea…err best, most inclusive thing to hit lingerie shelves (and walls) in years. Featuring 100 bare chests of every size, shape, and gender, the guide is part shopping tool, part body-positive manifesto – and now, thanks to Melbourne muralist Caroline Lejeune, part art installation.
Thank you for reading this post, don't forget to subscribe!Nestled on the corner of Bloomberg St and Hoddle St in Abbotsford, Melbourne, the new Nala mural brings together nine real models from Fit Guide 2.0, transforming their nude chests into a striking visual celebration of diversity. The message – “It’s just a boob” – is designed to lift both your cleavage and your spirit Because, in a world where social media platforms routinely censor natural bodies, Nala’s mural is as much protest as it is art – a public middle finger to outdated norms and a vivid reminder that every body deserves to be seen.
Caroline Lejeune, Paris-born and Melbourne-based, is no stranger to sparking conversation. Three years ago, she turned heads with a controversial breastfeeding mural, and her latest work continues to challenge taboos while celebrating the beauty and strength of women – and, in this case, people of all gender identities – through dialogue with their environment. Fierce, unflinching, and unapologetic, Lejeune’s mural mirrors the spirit of Nala’s Fit Guide 2.0: diverse, unfiltered, and impossible to ignore.
Fit Guide 2.0 is Nala’s most ambitious edition yet. From AA to K cups, flat to full, perky to pendulous, the guide showcases bodies often left out by traditional lingerie brands. Trans and gender-fluid bodies, mastectomies, breastfeeding and pregnancy chests, unique nipples, augmentations, reductions – if it exists, it’s here. No filters, no AI, just 100 real humans helping Aussies find the right fit without shame, confusion, or outdated charts. After all, with around 80% of people wearing the wrong bra size, the old tools were never cutting it.
“I’ve never been prouder of anything Nala has done,” say Co-Founder Chloe De Winter. “Showcasing so many different types of real bodies is a monumental moment for normalising and celebrating the diversity of all body types. We hope people feel seen, represented and ultimately get a little bit of joy through their Nala shopping experience.”
The original Fit Guide, launched in 2023, featured 30 body-neutral chests, and 2.0 builds on that revolutionary foundation with more bodies, more stories, and more representation. Volunteer models from all walks of life joined forces to show the world that every body deserves visibility, support, and celebration.
But, Fit Guide 2.0 isn’t just about bra shopping – it’s a statement. In an era dominated by AI, online censorship, and strict social media rules, Nala is taking the conversation offline, literally painting it on a wall for the world to see. Meta, TikTok, Pinterest, and Google may routinely censor natural bodies, but on this Melbourne corner, nothing is hidden. Every chest tells a story, and every story fights against the erasure of marginalized communities in advertising.
Body positivity isn’t a trend for Nala – it’s the backbone of the brand which has expanded into David Jones and now stocks a wider network of stores across Australia, while also making its first-ever wholesale debut in New Zealand with an in-store range exceeding 500 SKUs.
From normalising breastfeeding on billboards to spotlighting gender-diverse bodies, Nala shows up for all bodies, all the time. With a size range that rivals any mainstream brand, and an inclusive approach that embraces trans and non-binary communities, Nala is setting a new standard for what lingerie should look like: empowering, honest, and human.
Fit Guide 2.0 is the latest step in Nala’s mission to reshape the industry. It’s bigger, bolder, and brasher than ever – just like the people it represents. So next time you’re hunting for your perfect fit, remember: it’s not just a bra, it’s a celebration of every body that’s ever been overlooked. Whether you’re showing off the goods or keeping it under wraps, Nala proves that every chest deserves a little lift in life. With Fit Guide 2.0, it’s clear: size doesn’t matter, representation does – and there’s no reason to keep anything under your hat (or your bra).
Photographt credit: Liane Hurvitz and Wynona Stock
