TikTok has fuelled many a beauty trend. So, it certainly takes something special to stand out on the supermarket shelf. But, every so often, a product cuts through the hype and does it exactly that. Not with gimmicky gloss and viral vibes, but with actual efficacy. An excellent example is the new Breeze Balm eye masks – the brainchild of Gold Coast entrepreneur Sammy Leo, who originally launched the brand in 2016 with a cult lip balm formula passed down from her pharmacist grandfather. And now, Breeze Balm is channelling that same skin-care-first philosophy into its latest hero product.
Since debuting earlier this year, the Breeze Balm Revival Eye Masks have sold at a rate of one every 30 seconds. The result is a waitlist of over 100,000 people. Eye wateringly impressive for a packet of under-eye patches? Perhaps. But then again, these aren’t just any patches.
Created by a brand best known for its cult-favourite lip balms, BB’s extension into eye-focused skin care has been subtle, albeit no less wildly successful. And, indeed, at the moment, all eyes are on Breeze Balm’s Revival Eye Masks – 60 lightweight, cooling patches designed to sit comfortably under the peepers (and all housed in an aesthetically appealing, minimalist, mint green jar).
At the core of the formula is niacinamide, a brightening agent that helps to even tone and reduce the appearance of pigmentation. There’s also caffeine, used here for its ability to constrict blood vessels and reduce puffiness. Adenosine works to smooth fine lines by supporting collagen and elastin production. And finally, Chondrus Crispus, a red seaweed extract rich in vitamins and minerals, brings hydration and calm.
The overall effect is eyes that look more awake, less fatigued, subtly lifted, as if you’ve had a full night’s rest (even when you haven’t). While no skin care product can erase stress or sleep deprivation, the Revival Eye Masks seem to offer a small, tactile moment of reprieve. Unassuming, yet effective.Unassuming, yet effective. And, unlike single-use patches, the tub format offers multiple applications, making it less of a luxury one-off and more of a regular routine essential.
It helps, too, that the product has found favour with a cohort of emerging influencers, including Kayla Jade, Aimee Connor, and Olivia May, all of whom have praised the masks for their skin-smoothing, makeup-prepping abilities. But this isn’t just a case of influencer marketing at work. The real story lies in the swelling community of women who keep coming back — and in the ones still waiting, patiently, for their names to be called on the restock list.