You’ve probably seen it popping up in protein powders, sleep supplements and TikTok wellness routines. But, what is that kind-of-hard-to-pronounce herb (aka Indian Ginseng), why is everyone so obsessed with it right now and what are the benefits of ashwagandha anyway?
Ashwagandha (pronounced ash-wa-GAN-duh) is a powerful adaptogenic herb that’s been used in traditional Ayurvedic medicine for over 3,000 years. Its name comes from Sanskrit, meaning “smell of a horse” – a nod to its unique scent and reputation for boosting strength and stamina. And while it’s ancient in origin, it’s having a serious modern moment. From fitness fanatics to stressed-out students, more and more people are turning to this root for its wide range of mental and physical benefits.
If you’re looking to add a little ancient calm to your modern chaos, ashwagandha might be the gentle powerhouse you’ve been waiting for. Here are five reasons why ashwagandha is trending. And, why it might just deserve a spot in your daily wellness routine.
1. It helps you handle stress better
At its core, ashwagandha is an adaptogen, which means it helps your body adapt to stress – whether physical, emotional, or environmental. Several studies suggest that it can lower cortisol levels (the stress hormone), helping you feel calmer, more centred and less anxious. In a world where we’re constantly “on,” it’s no wonder people are reaching for this natural stress-buster.
2. It may improve your sleep
Ashwagandha has also been shown to support better sleep by calming the nervous system. Some research points to improved sleep quality and faster time to fall asleep – especially for people struggling with insomnia or sleep disruptions. If your brain struggles to switch off at night, ashwagandha could help hit the snooze button, naturally. It is particularly powerful when paired with magnesium (such as Caruso’s Super Magnesium + Ashwagandha).
3. It supports mental clarity and focus
Feeling foggy? Ashwagandha may support cognitive function, memory and alertness. Its anti-inflammatory and antioxidant properties protect brain cells from stress-related damage, while its calming effect can improve focus and attention span. No jittery highs or crash-and-burn like caffeine – just smooth, steady clarity.
4. It may boost energy and endurance
Despite its calming reputation, ashwagandha also helps increase energy – especially physical stamina. That’s because it’s thought to improve the way your body uses oxygen during exercise, enhancing performance and reducing fatigue. Whether you’re hitting the gym or just trying to keep up with life, ashwagandha can help you keep going without burning out.
5. It’s hormone-friendly
Ashwagandha has been studied for its effects on reproductive hormones and thyroid function. It may help balance hormones in both men and women, supporting fertility, libido and menstrual health. It’s also often used to manage symptoms of PMS and perimenopause. As always, consult your GP or naturopath first – especially if you’re pregnant, breastfeeding, or managing a health condition – but it’s clear this root packs serious hormonal support.
Ashwagandha isn’t a miracle cure, but it is a powerful plant with centuries of wisdom behind it and growing scientific support. Whether you’re after better sleep, less stress or a little extra oomph to get through the day, it’s easy to see why this earthy root is having its main-character moment.