It started out with pure intentions – to boost women’s boob esteem, whether an A cup or G. And now Bonds have taken their campaign up a cup size with some impressive Am-boob-asadors urging women to use these boobicons. Would you?
Whether you’re big, small, sporty, perky, mama, dazzling, tattooed or petite, now you have a boobicon to represent your, err, status. From A cups to G cups and the shot glasses in between, the creatives at Bonds have decided to get the Aussies talkin’ boobs with a new emoticon language. And guess who they have on-board to bounce things off? A heaps of stellar bosom buddies, from comedian, actress and much-loved gal about town, Julia Morris and Paralympian Kelly Cartwright to Drag Queen Marie Claire and mother and fashion blogger Jess Dempsey .
Now, can you match the boobicons below to the Ambassador? There may be a catch…!
Big = {O} {O} Dazzling = (@) (@)
Sporty = /./ /./ Uneven = (O) (o)
Tattooed = (©) (®) Mama = ( + ) ( + )
Actress and comedian Julia Morris is Fun Boobs (:D) (:D)
Julia thinks a sense of humour is the best way to deal with some of the surprising and not so surprising changes your boobs go through over time. “Fun, Bouncy, Mama and Dazzling Boobs, I’ve been them all and I loved it,” Julia explains. “Boobs can be ever-changing and I’m happy to house mind in something fun and flattering. In the past I’ve found it difficult to find a bra that has the right balance of being super comfy and having a great shape, but if you don’t mind, I’ve found it. Bonds Shaper Tops step forward, you are my new guru.”
Paralympian Kelly Cartwright is Sporty Boobs /./ /./
Spending most of her days in a sports bra, Kelly says she likes to mix up her look with the vibrant colours of the Bonds Sporty Tops as her go-to. “I’ve been a few Boobicons over the years, like petite boobs, and also perky boobs but Sporty Boobs best describes me as most of my life I’ve played sport and gone to the gym.”
Australian fashion blogger and mum-of-two Jess Dempsey is Mama Boobs ( + ) ( + )
“Now I am a mother of two, my boobs have gone from an A to a D and back again, you could say that Bonds has grown and shrunk with me over the years, resulting in Mama Boob status!” she says.
Drag Queen Marie Claire is Dazzling Boobs (@) (@)
Who knows it’s all about the va-va-voom when getting ready to take to the stage better than Drag Queen Marie Claire! “Dazzling Boobs or Party Boobs best describes me…” explains Marie Claire. “I get to create the boobs I want every time I get ready!”
Check out the range here or create your own Boobicon, then share the love at facebook.com/BONDS or twitter.com/BondsAus and #bondsboobicons
About the new Bonds Range
The extended Bonds bra range features new fuller busted styles to give big-busted women of Australia the chance to ditch the boring beige and enjoy top-notch support in Bonds’ signature prints and bright pop colours. And for a bit of razzle to their dazzle and help give Aussie boobs the support that they need, Bonds has also added an array of new prints, colours and fabrics to its full bra range catering for sizes 8A through to 16G and every shape or size in between.
The Bonds bra range is available from Bonds stores and other leading retailers nationwide, including Big W, Myer, Target, David Jones, Harris Scarfe and Trade Secret. The full range is also available at www.bonds.com.au (free shipping and returns Australia wide).
Which boobicon are you? Tell us in the comments below!
