What are you doing this weekend? Does the idea of cake and a complimentary blow dry sound tempting? We’re going to assume it’s a yes from your end (because, is there really any other answer?) and we wanted to let you know that Dyson is taking over Westfield Pitt Street Sydney for four fabulous days of futuristic hair styling.
But, this is not your average blowout bar. Starting today and running through to Sunday (inclusive), the Dyson Express Sessions Pop Up invites you to explore “Multiple Expressions of You” with the latest in beauty tech: the new Dyson Airwrap Coanda 2x multi-styler and dryer. It’s sleeker, smarter and stronger than ever – powered by Dyson’s fastest and most powerful haircare motor to date, the Hyperdymium, spinning at a mind-blowing 150,000rpm.
This means, twice the air pressure, faster drying, and zero extreme heat damage. Whether you’re in the mood to curl, wave, straighten, smooth, dry or volumise, the 6-in-1 versatility of this tool has you covered – literally every hair mood, mastered in minutes.
The magic is in the tech – with new attachments like the AirSmooth 2x for sleek styles and the Anti-snag Loop Brush 2x for snag-free straightening, plus AI-driven sensors that adjust heat to protect hair.
Start your journey by checking in at Level two, then head upstairs to the ultra-chic Dyson Styling Bar, where professional stylists will help you discover your signature style (or try something completely new). Want soft waves that last through Sydney rain? Done. Pin-straight strands without fried ends? You got it.
Even better, you’ll be among the first in Australia to try the new Dyson Chitosan multi-use styling spray – a lightweight, flexible formula designed for all-day hold, movement and shine, even in high humidity. Made using chitosan (a natural polymer derived from oyster mushrooms) and engineered with Dyson’s Triodetic technology, the spray delivers hold without crunch. Use it to lock in your final look, or revive second-day styles with softness and bounce.
But, the glow-up doesn’t stop there with the blow out. You’ll have the op to capture Instagrammable moments, snack on snap-worthy edible expressions (read: very cute, very photogenic snacks), vibe to the tunes, and unwrap surprise take-home treats that’ll keep you smiling long after you slay your strands.
And, if you walk away convinced that you need a new device in your life (Spoiler alert. You probably will!) the new Dyson Airwrap Coanda 2x is officially on sale and available in pretty Ceramic Pink and luxe Jasper Plum colourways, retailing at $999.
What: The Dyson Express Sessions Pop Up up includes a 30-minute pro-styling session, edible expressions and surprise takeaways and Instagram-worthy photo moments
Where: Westfield Sydney, Pitt Street Mall – Check-in on Level 2
When: Four days only – don’t snooze on this one!
Cost: Free to attend, but spots are limited. Bookings are essential and can be made via the link here