The Australian actress/comedian took to Twitter thanking fans for “rebelutionizing plus-size fashion”.
“I’ve never really felt like there’s a brand out there in the plus size world that is creating cool stuff, that fits well and is good quality yet affordable,” says Rebel, 35.
“It’s really only been in the last few years that I’ve seen companies try.”
Keeping to her Aussie roots, Rebel has included a koala print t-shirt amongst the 25-piece collection which includes tops, bottoms, jackets, dresses and accessories.
“My collection is deliberately youthful – not that you have to be that young to wear it, but you have to have a youthful energy.”
The only glitch so far was a near fall while modelling a TORRID dress on Ellen.
“See how crap I am at wearing high heels (but how great I am at wearing my own clothing line) on ELLEN today X,” Rebel Tweeted.
Rebel is the second Hollywood actress to launch a plus-size clothing line recently after Melissa McCarthy debuted her Seven7 collection in August.
Rebel recently finished production for upcoming Sacha Baron Cohen film The Brothers Grimsby and she is also working on How to Be Single with co-star Dakota Johnson.
Her holiday collection launches this month and a spring collection is also in the works.