Trainers have evolved from practical sports footwear to fashion statements, and a form of self-expression. This journey includes a shift towards ethical sourcing, vibrant colour ways and diverse designs. Originally sports shoes, they transitioned with the athleisure trend to become fashion wear beyond the gym. But taking a look at the history of trainers, the trend certainly didn’t happen overnight.
The Origins Of Trainers
The history of today’s trainers began in 1839 when Charles Goodyear, an American scientist, invented vulcanised rubber, which is waterproof and mouldable. By the 1870s, this rubber was used in shoes to create more durable soles, particularly plimsolls, the precursors to modern trainers or sneakers. Initially, they were worn by holiday-goers and sports enthusiasts. As the 1900s approached, their popularity grew for various outdoor activities, continuously evolving since then.
Sports and athletics significantly influenced the development of trainers, affecting their design, features, and functionality. The requirements of different sports and athletes drove the evolution of athletic footwear, with some features now incorporated into fashion trainers today.
Different sports require specific movements, and athletes needed shoes that could support and enhance their performance. For example, running shoes were designed with cushioning and shock absorption to reduce impact, while basketball shoes prioritised ankle support and traction for quick lateral movements. The development of sport-specific trainers addressed these unique requirements, helping athletes excel in their respective disciplines.
The Shift Towards Streetwear
Trainers have evolved from athletic gear to fashion staples, becoming a significant part of our wardrobes. They now add a sporty touch to everyday outfits. The rise of athleisure, blending athletic wear with casual clothing, made trainers popular in casual and streetwear styles. This trend offers comfort and versatility, turning trainers into go-to footwear. Streetwear’s urban style embraced trainers, often pairing them with oversized hoodies, graphic tees, and relaxed jeans for a cool look. Social media and sneaker communities have served to fuel this trend by showcasing collections and new releases, pushing trainers to the forefront of fashion.
The Rise Of Trainers As Fashion Icons: Trainers Beyond The Gym
From classic white or black trainers to bold designs and bolder colours, there’s a trainer for every style. Their versatility allows wearers to transition effortlessly from casual to more formal looks. Women can pair trainers with jeans or dresses for a preppy touch, while men can combine them with smarter outfits for a relaxed finish.
Collaborations between sports brands, designers, and celebrities have elevated trainers to high-fashion status. Premium trainers, crafted from luxurious leathers and high-quality and ethical fabrics, offer durability and aesthetic appeal. Unique designs and customisation options also allow individuals to showcase their personal style and stand out.
2024 Colour Trends for Trainers
Pale pink and neutrals sneakers are emerging as a prominent 2024 trend for women. Whether you prefer all-over pink or just fun bursts of colour, this style lets your playful side shine. Green and white trainers, as well as black and white ones are also trending.
Grey Days – A homage to the global Sneaker culture
In tribute to Grey, New Balance released a short film titled “Grey Days” paying homage to its pervasive impact on the many facets of Global sneaker culture from sport to street, and everything in between. Featuring seven vignettes leading to one seven-minute film, each vignette portrays a different aspect of the brand’s history. The film, from new imprint American Haiku, was written in collaboration between creative directors Thom Glover & Daniel Wolfe, alongside Elliott Power, director of photography Norm Li, with perfectly realized 1960s retro animation from Stray London and still photography by Samuel Bradley. “This film celebrates not only what Grey means to us as a brand, but also what it means to New Balance consumers. It recognizes sub-cultural New Balance fans who have stood by our brand and the emblem of Grey for generations,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance. “It also recognizes the ubiquity of the colour Grey, appealing to people everywhere from supermodels in London, to dads in Ohio, to sneaker connoisseurs in Tokyo. Grey is a colour for all that represents authenticity, versatility, and timelessness, carrying our heritage into the future.”
