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Home Celeb Style

Girl Crush: Rosie Huntington-Whiteley PLUS Her New Beauty Range Rosie Inc

Iantha Yu by Iantha Yu
31/03/2026
in Celeb Style
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ROSIE HUNTINGTON-WHITELY
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I don’t know a single person who isn’t head-over-heels in love with Rosie Huntington-Whiteley. Her angelic face, enviable figure and charming accent are just a few of the things that make her adored by all, and worthy of demigod-status.

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And she’s not just a pretty face – her resume is more than impressive. She’s been a Victoria’s Secret model; awarded ‘Model of the Year’ by Elle magazine; appeared on countless magazine covers and international fashion campaigns like Miss Sixty and Burberry; has modelled nude for the prestigious Pirelli calendars; has a lingerie and fragrance collection with Marks and Spencer; and even stars in movies. And now she has launched her Rosie Inc beauty range. The Rose Inc. beauty brand features nine makeup and skin-care products, beauty brushes and reusable cotton pads. Is there anything this pretty face can’t do?

RosieHWfeature

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But wait… there’s more. As the global ambassador for Aussie brand ModelCo, you can tell that she’s truly passionate about beauty, skincare, and of course the products – something that isn’t always obvious amongst other celebs who are paid the big bucks to be the face of a brand.

“Hydration is my fundamental rule of skincare. The secret to keeping my skin hydrated and replenished is with ModelCo Replenishing Rose Mist Facial Mist. I carry this in my handbag at all times and give my skin a quick spritz for instant refreshment,” says Huntington-Whiteley.

What I’m most fascinated by most is the way she speaks. Some people froth over Nigella as she explains recipes in her cooking show; I drool over Rosie’s eloquent way of speech in every interview on Youtube. She always appears composed, like someone who really has their life together.

My latest obsession is her latest shoot with beauty site Violet Grey. Shot by photographer Ben Hassett, Rosie poses nude tastefully on a lounge chair in sunny weather, with deep bronzed skin, brushed brows and burgundy lips and nails. It looks as though my winter beauty look has been decided for me!

INTRODUCING THE ROSIE INC BEAUTY BRAND

Rosie Inc Beauty brand
Rosie Inc beauty Brand

You can sign up for early purchase access on RoseInc.com ahead of the August 24-26 sales period for Rose Inc.-registered members. Rose Inc. will exclusively sell in the U.S. through Sephora, Sephora.com and Roseinc.com starting on August 27. Additionally, on August 27, there is Sephora Canada, and SpaceNK in the U.K., while Rose Inc. launches in Australia through Mecca by the end of the year.

What has been your favourite Rosie moment? Tell us in the comments below.

RosieHW3

Girl Crush: Rosie Huntington-Whiteley
Girl Crush: Rosie Huntington-Whiteley

 

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Iantha Yu

Iantha Yu

Iantha Yu is a journalist who specialises in writing and styling beauty, health and lifestyle content. She firmly believes that good skincare, a bright lippie, or good quality false eyelashes can change your life (or at least your mood for the day). Iantha is also the founder of PicStudio, a boutique marketing agency. Iantha's first role as Beauty Editor was at The Carousel, followed by Beauty Editor of BEAUTYcrew and Acting Beauty Editor of marieclaire Australia.

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