Singer. Song Writer. Super stylish judge on The Voice. Rita Ora has ticked a lot of boxes in her career. And, now adds beauty boss to her CV, with the recent release of the Rita Ora hair care range.
The collaboration, created alongside global wellness entrepreneur Anna Lahey (founder of Vida Glow), features a Shampoo, Conditioner, Treatment Mask and Overnight Peptide Scalp Serum. And, proves that the international superstar is as much of a real-deal player in the realm of hair care.
Positioned as high-performing beauty brand designed to cater to hair growth and optimal hair health for all hair types, TYPEBEA is also a showcase of Rita’s commitment to clean beauty. The entire range is free from sulphates, parabens and silicones. And, every single TYPEBEA product is created with a focus on scalp care. To foster visibly thicker, stronger and longer hair, irrespective of one’s hair texture or style.
Reflecting on her journey, Rita reveals that her involvement with TYPEBEA is deeply personal. Having experienced various hair transformations throughout her career, she found solace in the idea of restoring not just her hair’s health but also confidence for others facing similar struggles. Anna Lahey, with her decade-long expertise in formulating science-backed beauty products, brought Rita’s vision to life.
“My hair has been through so many journeys over the years,” she said. “And I got to the point where I thought my hair was beyond repair. When I met Anna, I fell in love with the idea of creating something that could restore not just the health of my hair, but for other people too who have gone through their own stages of hair health. The confidence I’m finally starting to feel about my hair now is something I want everyone to experience.”
Fab Four: Every single TYPEBA product you need to try
G•1 Overnight Boosting Peptide 100ml, $80
This traceless, leave-in scalp serum is a boon for those on the go. Powered by Baicapil, it promotes hair growth without leaving any sticky residue, reducing hair loss by up to 60% in just three months.
G•2 Strength + Length Shampoo 250ml, $40
A clarifying, volumising shampoo enriched with Baicapil and salicylic acid, it revitalises the scalp while supporting natural hair growth by balancing pH levels.
G•3 Strength + Length Conditioner 250ml, $40
This silicone-free conditioner is lightweight yet moisturizing. With Baicapil and Keraplant, it hydrates, detangles, and smooths hair, facilitating damage repair and promoting natural growth.
G•4 Hydra-gloss Treatment 120ml, $50
Infused with Baicapil and biomimetic ceramide, this silicone-free hydrating mask strengthens, lengthens, and adds gloss to hair while reducing split ends.
The entire TYPEBEA range is now available at both Sephora Australia and David Jones.
