Christina Wilkins, model, fashion icon and Dancing with the Stars grand finalist and the son of TV’s Richard Wilkins has been announced as Pantene’s first ever male ambassador. Little wonder, given those long, shiny, lush locks of his!
The positive and exciting move aligns with the brand’s ethos of “creating a company and a world where equality and inclusion is achievable for all; where respect and inclusion are the cornerstones of our culture; where equal access and opportunity to learn, grow, succeed and thrive are available to everyone.”
Christian Wilkins Claims To be “Beyond Excited” With The Announcement
Taking on the role of Pantene brand ambassador is also likely to set Christian’s career soaring to international heights. The fashion model, who’s renowned for being a little bit ‘extra’, says he’s beyond excited.
“I can’t think of a better way to kick start 2021! Pantene is a much-loved haircare favourite that has been a staple in my weekly routine for many years now.”
Christian also sees the opportunity as a way to support others in darling to be their most authentic self.
“While I have certainly felt the pressure to fit in, I’ve never shied away from making a bold statement,” he reveals. “Daring to do extra is in my DNA and I can’t wait to bring more great hair days to Australia with Pantene this year!”
A Very Modern Collaboration
As the first ever male face of the brand, Christian Wilkins will feature across a variety of Pantene’s marketing campaigns, including starring in his very own TVC due for release this Autumn.
Stephanie Doyle, Brand Director for Pantene Australia said: “Announcing Christian as the brand’s first ever male ambassador is a huge milestone for us, and we’re so thrilled to have Christian join the Pantene family. He is one of Australia’s most highly ambitious, bold and entertaining talents that embodies everything Pantene stands for. He’s the perfect ambassador to inspire Australians to be their true self with pride and confidence.”
Christian’s Favourite Products
All that’s left to ask, really, is what are Christian Wilkin’s favourite products?
“My haircare heroes are Pantene Daily Moisture Renewal Shampoo and Conditioner. Using this range regularly has really breathed life back into my hair after it was so heavily damaged and dry through bleaching. These products contain three times more moisturisers than regular shampoo and conditioners – my blonde locks have never felt so hydrated and healthy!”