Modibodi together with the McGrath Foundation are daring all women to Bare your Derriere and help raise money for breast cancer.
The McGrath Foundation employ breast care nurses who provide support to women living with breast cancer during their recovery. As the diagnosis increases, so does the demand for breast care nurses, and Modibodi wants to ensure all women across the country have equal access to this care.
This month, the two organisations are calling on women to be brave and bare their derriere. Purchase a pair of Modibodi Sensual Boyleg in Rose Pink, take a photo of a section of your bottom in the rose pink Modibodi underwear and post to your social pages with the message “I dared to bare my derriere for breast cancer’ #modibodi #bareyourderriere.
In doing so, Modibodi will donate 100% of the profits to the McGrath Foundation.
If you’re not feeling so brave, don’t worry you can still contribute. For every purchase of Modibodi’s Sensual Boyleg in Rose Pink during February, Modibodi will donate 15% of the total sale directly to the McGrath Foundation.
The campaign is definitely a little cheeky, but it’s not about exposing yourself, it’s a way for women to embrace body confidence while at the same time raising money for a great cause. The McGrath Breast Care Nurses, provide a vital service to families experiencing breast cancer.
Australian designed Modibodi Boyleg underwear is made from bamboo, a sustainable material.
The Sensual Boyleg is a hip hugging glamorous, comfortable, convenient and reliable way to ensure everyday protection. They are everyday undies, but with serious confidence boosting benefits and a touch of lace.
To purchase your very own Modibodi Sensual Boyleg in Rose Pink and raise vital funds for the McGrath Foundation visit https://www.modibodi.com.au/shop/underpants/sensual-boyleg-absorbent/
