Elle Macpherson – supermodel, entrepreneur, and globally celebrated “The Body” – has long embodied the effortless allure of Australian style. Now, she returns to the national stage in a collaboration with another enduring Australian icon, Bonds, for the Bases Flex collection: underwear designed to move with the body, the mood, and the moment.
The campaign, “Let’s Talk About Flex,” presents a trio of women who define modern Australian femininity. Alongside Elle, models Shanina Shaik and Jennifer Atilemile appear in cinematic frames that balance poise and ease. Together, they embody individuality, authenticity, and a natural, understated glamour. For Elle, flexing is both literal and metaphorical: “My inner flex is doing what feels right for me,” she says. “That cheeky, give-it-a-go Aussie attitude has been part of my career and life journey from the start, so flexing in my knickers for this Bonds campaign really resonated with me, and felt like something to truly celebrate.”
Bases Flex merges this ethos with design that is quietly revolutionary. Crafted from buttery-soft, second-skin fabrics with four-way stretch, each piece moves effortlessly with the wearer, disappearing beneath clothing while providing structure where it’s needed most. Innovative pull-apart elastic seams adapt to the body throughout the day, removing sizing guesswork while maintaining a sculpted, refined fit. Soft, yet structured; understated, yet elevated – the collection embodies a balance that feels inherently modern.
Colour and texture bring the collection to life. From tonal blushes and gentle greens to statement reds and classic black, each piece reflects a mood as much as a moment. Delicate lace trims offer subtle femininity without interrupting the streamlined silhouettes. The result is underwear that feels intentional at every angle: bold yet wearable, functional yet luxurious, and unapologetically Australian in sensibility.
The campaign photography captures this vibrancy perfectly. Rich lighting accentuates the sheen of the fabrics and the natural grace of the models, while thoughtful styling highlights the collection’s versatility – pieces that move seamlessly from day to night, from casual layering to refined detail under tailored pieces. Bases Flex celebrates movement, confidence, and self-expression in equal measure, making everyday underwear feel extraordinary.
What sets this collaboration apart is the intersection of heritage and modernity. Bonds has quietly shaped Australian wardrobes for decades, defining comfort and practicality with style that is approachable yet aspirational. Elle Macpherson’s career has transcended modelling, spanning fashion, wellness, and global lifestyle influence – all while remaining grounded in the effortless self-assurance that has made her an enduring icon. Together, they celebrate understated glamour, real-world style, and an Australian sensibility that is bold yet relaxed, practical yet inherently elegant.
