Posh Spice is back! Minus the platform boots. But, with a skin care line that’s as chic as her fashion empire – with Victoria Beckham Beauty officially touching down in Australia, exclusively at Mecca stores and online today.
But this isn’t just (another) celebrity beauty launch. It’s the evolution of a style icon into a skin care and makeup powerhouse. Just like its namesake, Victoria Beckham Beauty is all effortless sophistication, high-performance formulas, and sustainable luxury. Essentially, it’s everything you want from Posh Spice, just in a tube, stick, or jar. No singing required.
Throughout her globe-spanning career, VB has seen it all. Luxury beauty products in the hands of top stylists, under the glare of world-class photographers, and across countless red carpets. But one day, while rifling through her own makeup bag, she thought, “This could be better.” Sure, some products nailed preformance, others understood the style assignment – but none managed both. Victoria realised she wanted more: beauty that met the high standards she demanded for herself and her iconic looks.
Enter her eponymous beauty line. Launched in September 2019, it’s the brand Victoria Beckham had always wished was in her bag: a fashion-led, luxury beauty line of makeup, skin care, and fragrance, all with clean, cruelty-free formulas and packaging that’s just as chic as she is. Every product is crafted to meet what fans now call the “Victoria Standard”: proven performance, seamless textures, and a superior experience from the very first swipe.
Basically, it’s the kind of beauty that would make Posh Spice proud. From perfectly curated shades that are simultaneously classic and contemporary, to formulas that feel as indulgent as they are effective, every swipe, dab, and glow is pure excellence. This is Victoria’s world, and she’s inviting us all in – with highlighter sticks that rival runway radiance, lipsticks worthy of their own fan club, and moisturisers that make your skin feel like it just walked off a fashion shoot.
Mecca is now offering the full range of Beckham-approved beauty, including products that makeup artists and skin care lovers alike swear by. These include
Cell Rejuvenating Priming Moisturizer. Co-created with Professor Augustinus Bader this is skin care meets makeup in a formula that smooths, nourishes, and revives. It’s sort of like yoy your skin saying, “I feel famous now.”
Satin Kajal Liner. Ultra-creamy, long-wearing eyeliner that smoulders like a Spice Girl stare from 1997.
Posh Lipstick . Buttery, hydrating shades in signature chic neutrals. Swipe it on and feel instantly like you’ve walked off the runway (or a pop music video).
Reflect Highlighter Stick. For that glass-skin glow that screams modern luxury with a side of OG WAG.